Our latest look at the Indian mobile network experience shows a highly competitive landscape, with operators striving to offer the best experience to their users in order to differentiate their services. In this report, our users across all four networks — Airtel, BSNL, Jio and Vi — reported improvements on the majority of metrics.
To understand what the new normal looks like for mobile experience, Opensignal is updating our previous analysis of the impact of the pandemic and changed user behavior on the mobile experience with new data.
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Indian smartphone users on the three leading telecom networks, who changed their mobile service provider, had a worse experience before they switched compared to the typical mobile experience on their original network. Additionally, Vi lost subscribers to churn compared to its rivals — Airtel and Jio — who gained new subscribers. By the end of 2020, Airtel had gained the highest proportion of users in 2020.
Opensignal analyzed the mobile network experience in 48 of India’s largest cities to see how they stacked up on our Games Experience metric.
We have examined the mobile network experience of the four main mobile network operators in India: Airtel, BSNL, Jio and Vi, and further delved deeper into 49 of India's largest cities, comparing the experience users received on these four operators. This is the first report in which we have treated Vodafone and Idea as a single operator – Vi.
Opensignal analyzed the Download Speed Experience seen by Indian smartphone users in the last five months to understand how their mobile network experience changed during COVID-19 compared to that observed before the lockdown.
Operators in India are now finding new ways to differentiate their services rather than undercutting each other, a strategy that was prevalent in the Indian mobile industry couple of years ago. The operators are now focused on growing their 4G subscriber bases by building up coverage and capacity.
We found a strong correlation between mobile Download Speed Experience and the GDP per capita of countries across southeast and south Asia. Our approach revealed a completely different landscape compared with looking at Download Speed Experience, Games Experience or other measures of mobile network experience in isolation.