The mobile experience across 16 cities in the U.K. mirrors national trends to some extent, given that EE once again dominated the awards table, claiming 68 out of a possible 96 awards and drawing for another 27. Our users observed the highest 4G Availability on its network in all 16 cities. It also came near to achieving another clean sweep with Download Speed Experience and would have done so if it hadn’t tied with Vodafone in Cardiff.
Vodafone’s success at the national level in terms of Voice App Experience proved difficult to replicate at the city level. It only came first for this measure of the mobile experience in Liverpool and Birkenhead, while it and EE both racked up 15 draws.
Vodafone’s win in Liverpool and Birkenhead for Voice App Experience was the only victory by any operator other than EE across all 16 cities and the six different measures of the mobile experience that we assessed at the city level. O2 racked up 13 draws, while 3 only managed to tie once — as part of a four-way tie in Reading for Voice App Experience.
The Download Speed Experience observed between cities and operators varied hugely, ranging from 46.9 Mbps (Hull, EE) to 10.7 Mbps (Reading, O2). The Upload Speed Experience was more consistent, ranging from 12.9 Mbps (Glasgow, EE) to 4.4 Mbps (Reading, O2).
Examining the capitals of the four nations that make up the United Kingdom in turn, our users in London observed a mobile experience that played out largely along the same lines as the national results, save for Vodafone and EE statistically tying in London on Voice App Experience. Londoners also saw Vodafone close some of the gap between it and EE on Download Speed Experience, with EE users seeing speeds that were on average 7.3 Mbps higher than those observed by Vodafone users — 4.3 Mbps less than the difference of 11.6 Mbps seen nationally.
While users saw faster download speeds in London than nationally for EE, Vodafone and O2, the same couldn’t be said for 3, whose users saw an average Download Speed Experience of 16.0 Mbps in London, 3.1 Mbps less than that seen nationally, highlighting the challenges 3 faces and the importance of rolling out its 5G services throughout London quickly to boost network capacity.
Users in Belfast witnessed a three-way statistical tie between EE, Vodafone and O2 for Voice App Experience, while Vodafone and EE tied for first place on both Video Experience and Upload Speed Experience. However, EE’s lead in terms of the Download Speed Experience widened to an impressive 13 Mbps, with its users seeing an average download speed of 43.8 Mbps. In stark contrast, 3’s users were only seeing around 17.1 Mbps.
O2 performed strongly in Edinburgh — statistically tying for first place for both Latency Experience and Video Experience. It was also part of a three-way tie for Voice App Experience and while EE took home the awards for Download Speed Experience and 4G Availability, O2 statistically tied for second place with Vodafone for these two measures of the mobile experience.
In Cardiff, there was very much a two-horse race between EE and Vodafone, with both statistically tied for first place for Video Experience, Voice Experience, Download Speed Experience and Upload Speed Experience. However, EE won outright on 4G Availability and Latency Experience.
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