Morocco
Opensignal is the independent global standard for analyzing consumers' connectivity experiences. Our industry reports are the definitive guide to understanding what happens when people use their mobile and broadband connections in their daily life.
Morocco
Opensignal is the independent global standard for analyzing consumers' connectivity experiences. Our industry reports are the definitive guide to understanding what happens when people use their mobile and broadband connections in their daily life.
Key Findings
Maroc Telecom is the operator to beat for mobile experience in the Kingdom of Morocco
Maroc Telecom reaffirms its unmatched performance by winning all five awards for our users' overall experience — measured across all generations of mobile experience together. Maroc Telecom continues to lead in Video Experience, Live Video Experience, Games Experience, and both the speed categories — Download Speed Experience and Upload Speed Experience.
Maroc Telecom is top for Coverage Experience
Maroc Telecom is the winner of the Coverage Experience award with a score of 9.1 points on a 10-point scale, slightly ahead of inwi. Coverage Experience measures the extent of mobile networks in the places people live, work and travel.
Inwi defends its Availability award win
Inwi continues to lead in Availability with our users being able to spend 94.1% of time connected to mobile broadband services. However, its rivals, Maroc Telecom and Orange are close behind.
The most consistent experience is with Maroc Telecom
Maroc Telecom retains the Consistent Quality award, with a score of 57.4%. Orange is in second place while inwi is in last place with 31.4%. This indicates that Maroc Telecom users continue to see the greatest proportion of tests that meet the minimum thresholds to support demanding commonly used mobile applications, such as video calling or uploading an image to social media.
Mobile Experience Awards
Market Overview
Our analysis of the state of mobile network experience in the Kingdom of Morocco shows that Maroc Telecom wins the lion's share of awards, winning seven out of nine categories outright. Maroc Telecom outpaces the competition in Video Experience and Games Experience, as well as Live Video Experience. The operator also continues to reign supreme in Download Speed Experience and Upload Speed Experience with very significant margins. Additionally, Maroc Telcom is also top in terms of Consistent Quality, and Coverage Experience — the extent of overall coverage in the places people live, work, and travel. Meanwhile, its competitors, inwi and Orange, both win one award each — Availability and 4G Availability, respectively.
In the past, Opensignal analysis found that while Morocco has established itself as the leader in several aspects of users' mobile network experience in Africa, our smartphone users in the country still spend some of the highest proportions of time with no signal, among the African market. They also spend a significant amount of time connected to older generations — like 3G, or even 2G.
However, the Moroccan government has recently outlined the Maroc Digital 2030 strategy, aiming to bridge the digital gap with developed nations and unlock the benefits of the global digital revolution. This transition strategy includes plans to prioritize the expansion of mobile networks and internet access, particularly in rural areas, with a focus on the deployment of fiber optics and the medium-term adoption of 5G technology.
In this report we examine the mobile network experience of the three main mobile network operators in the Kingdom of Morocco — Orange, Maroc Telecom and inwi — over a period of 90 days starting on November 1, 2023, and ending on January 29, 2024, to see how they fared.
Overall Experience
National Analysis
Our users on Maroc Telecom enjoy the best quality of experience while streaming on-demand videos. Maroc wins the Video Experience award outright with a score of 54.1 points on a 100-point scale, a lead of three points over inwi. Orange follows in last place with a score of 38.2 points.
By virtue of these scores, Maroc Telecom and inwi earn Fair (48-58) ratings for Video Experience, while Orange rates Poor (under 48).
Video Experience scores account for adaptive bitrate streaming (ABR), a technology that allows Opensignal to accurately represent users' real video experience including video streams up to 4K quality.
A Fair (48-58) rating means that our users are, on average, able to stream video at 720p or better with satisfactory loading times and substantial stalling. A Poor (under 48) rating means that our users, on average, encounter very high loading times or high levels of stalling or are only able to stream the video at resolutions below 720p.
Definitions
Opensignal’s Video Experience quantifies the quality of video streamed to mobile devices by measuring real-world video streams over an operator's networks. The metric is based on an International Telecommunication Union (ITU) approach, built upon detailed studies which have derived a relationship between technical parameters, including picture quality, video loading time and stall rate, with the perceived video experience as reported by real people. To calculate video experience, we are directly measuring video streams from end-user devices and using this ITU approach to quantify the overall video experience for each operator on a scale from 0 to 100. The videos tested include a mixture of resolutions — including Full HD (FHD) and 4K / Ultra HD (UHD) — and are streamed directly from the world’s largest video content providers.
In addition to Video Experience, we report on the following metrics related to video experience:
- 5G Video Experience: The average Video Experience of Opensignal users when they were connected to an operator’s 5G network.
- Video Experience – 5G Users: The average Video Experience of Opensignal users with a 5G device and a 5G subscription across an operator's networks. It factors in 2G, 3G, 4G and 5G video experience along with the availability of each technology.
- 4G Video Experience: The average Video Experience of Opensignal users on an operator's 4G network.
- 3G Video Experience: The average Video Experience of Opensignal users on an operator’s 3G network.
National Analysis
Maroc Telecom is the outright winner of the Live Video Experience award, with a score of 50.3 points on a 100-point scale, around five points ahead of second-placed inwi. Orange comes third with a score of 41.3 points. Maroc Telecom and inwi place in the Good (43-53) category, while Orange places one category lower, in Fair (33-43) with 41.3 points.
Operators' Live Video Experience scores are determined using a range of measures that impact users' perceived live streaming viewing experience, including picture quality, video loading time, and stall rate, but also live playback offset — the time difference between real-time and the current playback position a viewer sees.
A Good (43-53) rating means that our users are, on average, able to stream video at least at 720p with satisfactory loading times, little stalling and a substantial live offset. A Fair (33-43) rating means that our users are, on average, able to stream video at least at 480p with significant loading times, little stalling and a substantial live offset.
Unlike Video Experience, which represents on-demand video streams, Live Video Experience quantifies live video streaming used for current events. For example when users watch live sports, game streams, music concerts, or news where the event is happening at that moment in time.
Definitions
Opensignal’s Live Video Experience quantifies the quality of real-time video streamed to mobile devices by measuring video streams over an operator's network. The metric extends the existing International Telecommunication Union (ITU) approach used for Opensignal's on-demand Video Experience metric, built upon detailed studies which have derived a relationship between technical parameters, including live playback offset, picture quality, video loading time and stall rate, with the perceived live video experience as reported by real people. To calculate live video experience, we are directly measuring live video streams from end-user devices and using this extension of ITU's approach to quantify the overall live video experience for each operator on a scale from 0 to 100. The videos tested include a mixture of resolutions and are streamed directly from the world’s largest video content providers.
National Analysis
Our Maroc Telecom users enjoy the best quality of experience while playing multiplayer mobile games over cellular connections. Maroc Telecom wins the Games Experience award outright, scoring 60.9 points on a 100-point scale and leading Orange and inwi by around seven points, as the two operators share second place due to a statistical tie.
Definitions
Opensignal’s Games Experience measures how mobile users experience real-time multiplayer mobile gaming on an operator’s network. Measured on a scale of 0-100, it analyzes how our users’ multiplayer mobile gaming experience is affected by mobile network conditions including latency, packet loss and jitter.
Games Experience quantifies the experience when playing real-time multiplayer mobile games on mobile devices connected to servers located around the world. The approach is built on several years of research quantifying the relationship between technical network parameters and the gaming experience as reported by real mobile users. These parameters include latency (round trip time), jitter (variability of latency) and packet loss (the proportion of data packets that never reach their destination). Additionally, it considers multiple genres of multiplayer mobile games to measure the average sensitivity to network conditions. The games tested include some of the most popular real-time multiplayer mobile games (such as Fortnite, Pro Evolution Soccer and Arena of Valor) played around the world.
Calculating Games Experience starts with measuring the end-to-end experience from users’ devices to internet end-points that host real games. The score is then measured on a scale from 0 to 100.
In addition to Games Experience, we report on the following metrics related to games experience:
- 5G Games Experience: The average Games Experience of Opensignal users when they were connected to an operator’s 5G network.
- Games Experience – 5G Users: The average Games Experience of Opensignal users with a 5G device and a 5G subscription across an operator's networks. It factors in 2G, 3G, 4G and 5G games experience along with the availability of each technology.
- 4G Games Experience: The average Games Experience of Opensignal users on an operator's 4G network.
- 3G Games Experience: The average Games Experience of Opensignal users on an operator's 3G (e.g. UMTS/HSPA or CDMA 1X EV-DO) network.
National Analysis
Our users on Maroc Telecom observe the fastest download speeds in Morooco, 29.6Mbps on average — 55%) faster than our Orange users. Inwi comes third with a score of 18.1Mbps.
While the Download Speed Experience on Maroc Telecom hasn't changed by a significant amount since the previous report, that on both Inwi and Orange has improved by around 1Mbps.
Definitions
Measured in Mbps, Download Speed Experience represents the typical everyday speeds a user experiences across an operator’s mobile data networks.
In addition to Download Speed Experience, we report on the following metrics related to download speeds:
- 5G Download Speed: The average download speed observed by Opensignal users with active 5G connections.
- Download Speed Experience – 5G Users: The average download speeds experienced by Opensignal users with a 5G device and a 5G subscription across an operator’s networks. It factors in 2G, 3G, 4G, and 5G download speeds along with the availability of each technology.
- 4G Download Speed: The average downlink speed observed by Opensignal users when they were connected to 4G.
- 3G Download Speed: The average downlink speed observed by Opensignal users when they were connected to 3G (e.g. UMTS/HSPA or CDMA 1X EV-DO).
National Analysis
The fastest mobile upload speeds are with Maroc Telekom. Our users on its network observe the fastest average upload speeds of 8.9 Mbps, which is 2Mbps (24%) faster than second-placed inwi.
Compared to the last report, Orange’s and inwi's scores have increased by 12%, Inwi's increased by 9%, while Maroc Telecom saw the smallest percentage improvement of 5%.
Definitions
Upload Speed Experience measures the average upload speeds for each operator observed by our users across their mobile data networks. Typically upload speeds are slower than download speeds, as current mobile broadband technologies focus resources on providing the best possible download speed for users consuming content on their devices. As mobile internet trends move away from downloading content to creating content and supporting real-time communications services, upload speeds are becoming more vital and new technologies are emerging that boost upstream capacity.
In addition to Upload Speed Experience, we report on five supporting metrics related to upload speeds:
- 5G Upload Speed: The average upload speed observed by Opensignal users with active 5G connections.
- Upload Speed Experience – 5G Users: The average upload speeds experienced by Opensignal users with a 5G device and a 5G subscription across an operator’s networks. It factors in 2G, 3G, 4G, and 5G upload speeds along with the availability of each technology.
- 4G Upload Speed: The average uplink speed observed by Opensignal users when they were connected to 4G.
- 3G Upload Speed: The average uplink speed observed by Opensignal users when they were connected to 3G (e.g. UMTS/HSPA or CDMA 1X EV-DO).
Coverage
National Analysis
Maroc Telecom wins the Coverage Experience award outright with a score of 9.1 points on a 10-point scale and a small lead over inwi, which places in second with its score of 8.7 points. Orange is further behind with 7.4 points.
Definitions
The Opensignal Coverage Experience metric measures the extent of mobile networks in the places people live, work and travel. The metric represents the experience users receive as they travel around areas where they would reasonably expect to find coverage.
Traditional coverage metrics typically estimate either a percentage of land area covered, or a percentage of population covered; often neither will be an accurate measurement of the true user expectation and experience. In many markets there are areas where neither population density nor geographic area reflect the importance of coverage to users. For example, in a large mountain range most users will not expect coverage in the wilderness, but poor coverage in the relatively small area of a ski resort is critical for the enjoyment of a holiday. Estimates based purely on population give undue significance to coverage in the most densely populated areas.
Coverage Experience measures geographic coverage of populated areas and therefore more accurately reflects the coverage expectations and experience of typical users. It can give a result that is somewhat different to traditional estimates based on either geographic or population measures. The metric uses a scale from 0 to 10.
National Analysis
Inwi holds onto the top spot for Availability — the proportion of time users connect to a mobile broadband signal (3G or better) — with a score of 94.1% and a small lead over Orange and Maroc Telecom, which place in second with their statistically tied scores of 93.7-93.8%.
Since the last report, Availability on Maroc Telecom and Orange has increased by slightly, while Inwi's score has decreased by a small amount.
Definitions
Our availability metrics are not a measure of a network’s geographical extent. They won’t tell you whether you are likely to get a signal if you plan to visit a remote rural or nearly uninhabited region. Instead, they measure what proportion of time people have a network connection, in the places they most commonly frequent — something often missed by traditional coverage metrics. Looking at when users have a connection rather than where, provides us with a more precise reflection of the true user experience.
We also keep track of the instances that leave mobile users most frustrated: when there is no signal to connect to at all. The most common dead zones users struggle with occur indoors. As most of our availability data is collected indoors (as that’s where users spend most of their time), we’re particularly astute at detecting areas of zero signal.
Our availability metrics take a user-centric, time-based approach that complements the user-centric and geographical-based methodology used by our reach metrics.
Availability shows the proportion of time all Opensignal users on an operator’s network had either a 3G, 4G or 5G connection.
National Analysis
Orange is now the outright winner of 4G Availability — the proportion of time our 4G users spend connected to an active 4G signal — with a score of 83.4%, slightly greater of inwi and Maroc Telecom. This is a change from our previous report, when Orange and inwi shared the top spot, as all three operators' scores have improved since then. Maroc Telecom users saw the biggest increase, followed by Orange and inwi users.
Definitions
Our availability metrics are not a measure of a network’s geographical extent. They won’t tell you whether you are likely to get a signal if you plan to visit a remote rural or nearly uninhabited region. Instead, they measure what proportion of time people have a network connection, in the places they most commonly frequent — something often missed by traditional coverage metrics. Looking at when users have a connection rather than where, provides us with a more precise reflection of the true user experience.
We also keep track of the instances that leave mobile users most frustrated: when there is no signal to connect to at all. The most common dead zones users struggle with occur indoors. As most of our availability data is collected indoors (as that’s where users spend most of their time), we’re particularly astute at detecting areas of zero signal.
Our availability metrics take a user-centric, time-based approach that complements the user-centric and geographical-based methodology used by our reach metrics.
4G Availability shows the proportion of time Opensignal users with a 4G device and a 4G subscription — but have never connected to 5G — had a 4G connection.
Consistency
National Analysis
Maroc Telecom wins the Consistent Quality award outright with a score of 57.4%, seven percentage points greater than Orange and 26 percentage points greater than inwi.
Consistent Quality measures if the network is sufficient to support common mobile application requirements at a level that is 'good enough' for users to maintain (or complete) various typical demanding tasks on their devices. It assesses a number of experience indicators such as download speed, upload speed, latency, jitter, packet loss, and time to first byte.
Definitions
Consistent Quality measures if the network is sufficient to support common mobile application requirements at a level that is ‘good enough’ for users to maintain (or complete) various typical tasks on their devices.
We combine different experience indicators such as download speed, upload speed, latency, jitter, packet discard, and time to first byte to calculate Consistent Quality. These components are evaluated against thresholds recommended by various more demanding common applications used for a range of common tasks.
To calculate the metric value, the proportion of tests that pass the requirements of Consistent Quality is multiplied by the test success ratio, which is the proportion of completed tests to all tests conducted. Tests that pass indicate that activities such as video calling, uploading an image to social media, or using smart home applications will be possible without noticeable lag or slowdown.
Related Analysis
Our Methodology
Collecting billions of individual measurements daily from over 100 million devices globally, Opensignal independently analyzes mobile and broadband user experience on every major network operator around the globe.
About Opensignal
Opensignal is the leading global provider of independent insights into consumers' connectivity experiences and choice of carrier. Our proprietary insights into mobile and broadband networks give operators the solutions they need to profitably compete and win, from executive level scorecards and public validation to pin-point level engineering analytics and consumer decision dynamics.
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Confidence Intervals
For every metric we calculate statistical confidence intervals indicated on our graphs. When confidence intervals overlap, our measured results are too close to declare a winner. In those cases, we show a statistical draw. For this reason, some metrics have multiple operator winners.
In our bar graphs we represent confidence intervals as boundaries on either sides of graph bars.
In our supporting-metric charts we show confidence intervals as +/- numerical values.
Why confidence intervals are vital in analyzing mobile network experience