Italy
Opensignal is the independent global standard for analyzing consumers' connectivity experiences. Our industry reports are the definitive guide to understanding what happens when people use their mobile and broadband connections in their daily life.
Italy
Opensignal is the independent global standard for analyzing consumers' connectivity experiences. Our industry reports are the definitive guide to understanding what happens when people use their mobile and broadband connections in their daily life.
Key Findings
TIM users have the fastest 5G download and upload speeds
TIM wins the 5G Download Speed and 5G Upload Speed awards outright for the fifth consecutive time — clocking up speeds of 239.3Mbps and 22.8Mbps, respectively. However, Vodafone continues to close the gap for 5G Download Speed, reaching 202.2Mbps, 37.1Mbps slower than TIM — while for 5G Upload Speed the gap between them has narrowed from 3.3Mbps to 1.2Mbps.
Vodafone wins the Consistent Quality award
Vodafone wins Consistent Quality outright with a score of 75.8%, surpassing Fastweb's 69.1% by 6.8 percentage points. This achievement builds on Vodafone's past wins in Excellent and Core Consistent Quality, with Consistent Quality replacing these metrics in mobile network experience reports as a single measure of how often the network was sufficient to support common mobile application requirements. In addition, our Vodafone users have the most consistent experience across all of Italy’s regions.
Iliad users continue to see the best Availability in Italy
Iliad is the outright winner of the Availability award, with a score of 98.6%. This means that our Iliad users spend the largest proportion of time connected to either 3G, 4G, or 5G. The award was previously shared between Iliad and WindTre – which are the only two operators to have ever won the Availability award in Italy.
Vodafone users have the fastest overall download and upload speeds
Vodafone users enjoy unmatched overall speeds, winning both the Download Speed Experience and Upload Speed Experience awards. They see average download speeds of 37.9Mbps, 4.1Mbps (12.2%) faster than those observed by users on second-placed Fastweb; while for Upload Speed Experience Vodafone secures its win with 10.4Mbps and a margin of 1Mbps over second-placed WindTre.
Fastweb and WindTre share the 5G Coverage Experience award
Fastweb and WindTre jointly triumph in Opensignal's new 5G Coverage Experience award, with identical scores of 5.11 points on a 10-point scale. They outperform their competitors significantly, with Vodafone trailing by 2.12 points, demonstrating their superior 5G geographic coverage of populated areas, as seen by our users.
Mobile Experience Awards
Market Overview
In this mobile network experience report for Italy, Opensignal has introduced Live Video Experience and 5G Live Video Experience awards, and also added Consistent Quality which now replaces the Excellent Consistent Quality and Core Consistent Quality awards.
Vodafone continues to win the most national awards – it wins outright all five available awards for overall experience and an additional award for Consistent Quality.
TIM, the largest operator in the country by market share (total sims in June 2023), wins three awards in total — taking home 5G Video Experience and both 5G speed awards. Iliad wins three awards outright – gaining two new 5G experience awards, and breaking out of a previous joint win to become the sole winner of the Availability award.
Fastweb, which we added to Opensignal mobile network experience awards for the first time in the last report, now only has a single shared win — it shares leadership for 5G Coverage Experience with WindTre. WindTre, other than this shared win, wins only one other award — taking 5G Availability outright.
Iliad had recently hit 10 million mobile subscribers in the Italian market, announcing this milestone achievement in May 2023. Since its mobile launch in May 2018, Iliad has continued to amass market share according to June 2023 data from AGCOM. The three largest national mobile network operators – TIM, Vodafone and WindTre – have been seeing their respective market shares decline, including in the latest figures.
Vodafone has launched an indoor version of its 5G fixed wireless access (FWA) service – Vodafone Casa Wireless +5G, allowing households outside its fiber network coverage but within a 5G zone to access unlimited data packages with download speeds up to 300Mbps.
The Italian government, municipal authorities, and network operators TIM, Vodafone, INWIT and Open Fiber – have signed a memorandum of understanding to accelerate the deployment of fiber and 5G infrastructure across the country, which will remain in force until 30 June 2026. The idea is to improve collaboration between the involved parties.
Opensignal has recently published several insights on the state of experience with mobile networks in Italy, including: ”How Italian operators can leverage their local mobile experience to improve their user shares”, ”Mapping Italy's network congestion - Naples and Palermo lead in speed declines” and ”Italian operators maintain consistent quality while implementing energy-saving practices”.
In this report, we've analyzed real-world data gathered in the 90 days starting on July 1, 2023 and ending on September 28, 2023 to compare the mobile network experience of our users on Italy’s five national operators — Fastweb, Iliad, TIM, Vodafone and WindTre.
Note: This report was updated post-publication on December 1, 2023, at 15:20 GMT, after we became aware of a potentially incorrect result for overall Coverage Experience. We have therefore removed the metric from the awards table.
Overall Experience
National Analysis
Our users on Vodafone’s network have the best on-demand video streaming experience in Italy. Vodafone wins the Video Experience award outright with a score of 65.5 points on a 100-point scale, and a lead of around 0.8 points over TIM’s and Iliad’s statistically tied scores. All operators in Italy place in the Good (58-68) category for the quality of the user experience when streaming mobile video.
This is the sixth consecutive mobile network experience report in which Vodafone wins the Video Experience award in Italy.
Definitions
Opensignal’s Video Experience quantifies the quality of video streamed to mobile devices by measuring real-world video streams over an operator's networks. The metric is based on an International Telecommunication Union (ITU) approach, built upon detailed studies which have derived a relationship between technical parameters, including picture quality, video loading time and stall rate, with the perceived video experience as reported by real people. To calculate video experience, we are directly measuring video streams from end-user devices and using this ITU approach to quantify the overall video experience for each operator on a scale from 0 to 100. The videos tested include a mixture of resolutions — including Full HD (FHD) and 4K / Ultra HD (UHD) — and are streamed directly from the world’s largest video content providers.
In addition to Video Experience, we report on the following metrics related to video experience:
- 5G Video Experience: The average Video Experience of Opensignal users when they were connected to an operator’s 5G network.
- Video Experience – 5G Users: The average Video Experience of Opensignal users with a 5G device and a 5G subscription across an operator's networks. It factors in 2G, 3G, 4G and 5G video experience along with the availability of each technology.
- 4G Video Experience: The average Video Experience of Opensignal users on an operator's 4G network.
- 3G Video Experience: The average Video Experience of Opensignal users on an operator’s 3G network.
National Analysis
Vodafone is the first Italian operator to win the new Live Video Experience award. It does so with a score of 59.9 points on a 100-point scale. Iliad is in second place with 58.7 points, just 1.3 points behind.
Definitions
Opensignal’s Live Video Experience quantifies the quality of real-time video streamed to mobile devices by measuring video streams over an operator's network. The metric extends the existing International Telecommunication Union (ITU) approach used for Opensignal's on-demand Video Experience metric, built upon detailed studies which have derived a relationship between technical parameters, including live playback offset, picture quality, video loading time and stall rate, with the perceived live video experience as reported by real people. To calculate live video experience, we are directly measuring live video streams from end-user devices and using this extension of ITU's approach to quantify the overall live video experience for each operator on a scale from 0 to 100. The videos tested include a mixture of resolutions and are streamed directly from the world’s largest video content providers.
National Analysis
Our users have their best experience playing multiplayer mobile games over cellular connections on Vodafone’s network. The operator scores 71.3 points on a 100-point scale, with a lead of around 2.1-points over TIM’s and Iliad’s statistically tied scores of69.1-69.4 points. Iliad, TIM, Vodafone and WindTre achieve user experience in the Fair (65-75) category, while user experience with Fastweb places a category lower — Poor (40-65).
Vodafone has been consistently winning the Games Experience awards in Italy — ever since the metric started to be reported in mobile network experience reports — now winning the award for the eighth time in a row.
Definitions
Opensignal’s Games Experience measures how mobile users experience real-time multiplayer mobile gaming on an operator’s network. Measured on a scale of 0-100, it analyzes how our users’ multiplayer mobile gaming experience is affected by mobile network conditions including latency, packet loss and jitter.
Games Experience quantifies the experience when playing real-time multiplayer mobile games on mobile devices connected to servers located around the world. The approach is built on several years of research quantifying the relationship between technical network parameters and the gaming experience as reported by real mobile users. These parameters include latency (round trip time), jitter (variability of latency) and packet loss (the proportion of data packets that never reach their destination). Additionally, it considers multiple genres of multiplayer mobile games to measure the average sensitivity to network conditions. The games tested include some of the most popular real-time multiplayer mobile games (such as Fortnite, Pro Evolution Soccer and Arena of Valor) played around the world.
Calculating Games Experience starts with measuring the end-to-end experience from users’ devices to internet end-points that host real games. The score is then measured on a scale from 0 to 100.
In addition to Games Experience, we report on the following metrics related to games experience:
- 5G Games Experience: The average Games Experience of Opensignal users when they were connected to an operator’s 5G network.
- Games Experience – 5G Users: The average Games Experience of Opensignal users with a 5G device and a 5G subscription across an operator's networks. It factors in 2G, 3G, 4G and 5G games experience along with the availability of each technology.
- 4G Games Experience: The average Games Experience of Opensignal users on an operator's 4G network.
- 3G Games Experience: The average Games Experience of Opensignal users on an operator's 3G (e.g. UMTS/HSPA or CDMA 1X EV-DO) network.
National Analysis
Our Vodafone users observe the fastest average overall download speeds — 37.9Mbps, 4.1Mbps (12.2%) faster than second-placed Fastweb’s score of 33.8Mbps. As a result, Vodafone is the winner of the Download Speed Experience award.
Vodafone’s Download Speed Experience scores have been steadily trending upwards over the past two and a half years, this time again achieving a 0.7Mbps (1.8%) increase since the last report. However, the biggest increase this time around belongs to TIM with a rise of 1.5Mbps (4.9%).
This is the fifth time in a row that Vodafone has won the Download Speed Experience award in Italy.
Definitions
Measured in Mbps, Download Speed Experience represents the typical everyday speeds a user experiences across an operator’s mobile data networks.
In addition to Download Speed Experience, we report on the following metrics related to download speeds:
- 5G Download Speed: The average download speed observed by Opensignal users with active 5G connections.
- Download Speed Experience – 5G Users: The average download speeds experienced by Opensignal users with a 5G device and a 5G subscription across an operator’s networks. It factors in 2G, 3G, 4G, and 5G download speeds along with the availability of each technology.
- 4G Download Speed: The average downlink speed observed by Opensignal users when they were connected to 4G.
- 3G Download Speed: The average downlink speed observed by Opensignal users when they were connected to 3G (e.g. UMTS/HSPA or CDMA 1X EV-DO).
National Analysis
Vodafone is the winner of the Upload Speed Experience award with a score of 10.4Mbps. The operator wins by a margin of 1Mbpsover second-placed WindTre given the latter’s score of 9.4Mbps. Vodafone is the only operator to score above 10Mbps.
This is the third time in a row that Vodafone wins the Upload Speed Experience award in Italy. The category had been previously dominated by WindTre, but the operator's score has slipped in recent reports — dropping by 1.4Mbps (12.7%) since the last report.
Definitions
Upload Speed Experience measures the average upload speeds for each operator observed by our users across their mobile data networks. Typically upload speeds are slower than download speeds, as current mobile broadband technologies focus resources on providing the best possible download speed for users consuming content on their devices. As mobile internet trends move away from downloading content to creating content and supporting real-time communications services, upload speeds are becoming more vital and new technologies are emerging that boost upstream capacity.
In addition to Upload Speed Experience, we report on five supporting metrics related to upload speeds:
- 5G Upload Speed: The average upload speed observed by Opensignal users with active 5G connections.
- Upload Speed Experience – 5G Users: The average upload speeds experienced by Opensignal users with a 5G device and a 5G subscription across an operator’s networks. It factors in 2G, 3G, 4G, and 5G upload speeds along with the availability of each technology.
- 4G Upload Speed: The average uplink speed observed by Opensignal users when they were connected to 4G.
- 3G Upload Speed: The average uplink speed observed by Opensignal users when they were connected to 3G (e.g. UMTS/HSPA or CDMA 1X EV-DO).
Regional Analysis
Similarly to the national awards table for overall experience, we see Vodafone perform extremely well across individual regions. Of the 30 available regional overall experience awards, Vodafone has the leading experience in 28 of them (either outright or jointly).
TIM has the second best showing for overall experience, with 10 leading positions across regional awards table – however it shares all of these regional victories with its competitors.
WindTre wins outright for Upload Speed Experience in two regions – North East and North West.
Regional Analysis Summary: Italy, Mobile Network Experience Report, November 2023
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5G Experience
National Analysis
All of the operators in Italy place in the Very Good (68-78) category for our users’ experience when streaming on-demand video with a 5G connection. Our TIM users have the best experience with a score of 75.2 on a 100-point scale – making TIM the outright winner of the 5G Video Experience award. This is the fourth consecutive time that TIM is the sole winner of the 5G Video Experience award.
Definitions
5G Video Experience quantifies the quality of mobile video experienced by Opensignal users on real-world video streams when they were connected to 5G. The metric is based on an International Telecommunication Union (ITU) approach, built upon detailed studies which have derived a relationship between technical parameters, including picture quality, video loading time and stall rate, with the perceived video experience as reported by real people. To calculate 5G Video Experience, we are directly measuring video streams from end-user devices and using this ITU approach to quantify the video experience observed by our users on each operator’s 5G network on a scale from 0 to 100. The videos tested include a mixture of resolutions — including Full HD (FHD) and 4K / Ultra HD (UHD) — and are streamed directly from the world’s largest video content providers.
National Analysis
Iliad is the first operator in Italy to win the new 5G Live Video Experience award. It comes top with a score of 69.7 points on a 100-point scale, just 0.8 points ahead of TIM’s 69 points.
Definitions
Opensignal’s Live Video Experience quantifies the quality of real-time video streamed to mobile devices by measuring video streams over an operator's network. The metric extends the existing International Telecommunication Union (ITU) approach used for Opensignal's on-demand Video Experience metric, built upon detailed studies which have derived a relationship between technical parameters, including live playback offset, picture quality, video loading time and stall rate, with the perceived live video experience as reported by real people. To calculate live video experience, we are directly measuring live video streams from end-user devices and using this extension of ITU's approach to quantify the overall live video experience for each operator on a scale from 0 to 100. The videos tested include a mixture of resolutions and are streamed directly from the world’s largest video content providers.
5G Live Video Experience quantifies the quality of mobile video experienced by Opensignal users on real-world live video streams when they were connected to 5G.
National Analysis
Our Iliad users have the best multiplayer mobile gaming experience when connected to 5G, with a score of 77.1 points on a 100-point scale. Vodafone, TIM and WindTre place slightly behind with statistically tied scores of 74.2-74.9 points. Iliad is the only operator to place in the Good (75-85) category, while others place in the category below, Fair (65-75).
This is the first time that Iliad has won the 5G Games Experience award, previously the category was dominated outright by TIM.
Definitions
5G Games Experience measures how mobile users experience real-time multiplayer mobile gaming on an operator's 5G network. It analyzes how our users’ multiplayer mobile gaming experience was affected by mobile network conditions including latency, packet loss and jitter. 5G Games Experience for each operator is calculated on a scale from 0 to 100.
5G Games Experience quantifies the experience when playing real-time multiplayer mobile games on mobile devices connected to servers located around the world. The approach is built on several years of research quantifying the relationship between technical network parameters and the gaming experience as reported by real mobile users. These parameters include latency (round trip time), jitter (variability of latency) and packet loss (the proportion of data packets that never reach their destination). Additionally, it considers multiple genres of multiplayer mobile games to measure the average sensitivity to network conditions. The games tested include some of the most popular real-time multiplayer mobile games (such as Fortnite, Pro Evolution Soccer and Arena of Valor) played around the world. Calculating 5G Games Experience starts with measuring the end-to-end experience from users’ devices to internet end-points that host real games.
National Analysis
Our TIM users continue to see the fastest average 5G download speeds — this time clocking up an impressive 239.3Mbps, making TIM again the winner of the 5G Download Speed award. Vodafone follows in second place with a score of 202.2Mbps — 37.1Mbps slower than TIM.
Vodafone has substantially narrowed the gap with TIM. Our Vodafone users saw an increase of 6.8Mbps, while the average 5G download speeds seen by TIM users have declined since the previous report — being 31.2Mbps slower this time around.
TIM wins the 5G Download Speed award for the fifth time in a row — ever since we added the metric to our mobile network experience reports on Italy — Vodafone continues to close the distance between it and its rival.
Definitions
5G Download Speed shows the average download speed experienced by Opensignal users across an operator’s 5G network. 5G Download Speed for each operator is calculated in Mbps (Megabits per second).
National Analysis
TIM is the sole winner of the 5G Upload Speed award, as our users observe the fastest average 5G upload speeds on its network — 22.8Mbps. Vodafone places second with 21.6Mbps.
TIM wins the 5G Upload Speed award for the fifth time in a row — ever since Opensignal added it to our mobile network experience reports on Italy. However, Vodafone continues to narrow the gap between it and TIM, with TIM’s lead droping from 3.3Mbps in the last report to 1.2Mbps.
Definitions
5G Upload Speed measures the average upload speeds experienced by Opensignal users across an operator’s 5G network. 5G Upload Speed for each operator is calculated in Mbps (Megabits per second).
Regional Analysis
TIM continues to have the best regional showing for 5G experience. TIM has the leading experience in every 5G experience category in all but one region – North East, where it does not win a single award. TIM does particularly well in 5G Video Experience and 5G Download Speed among the 5G experience awards.
Our Vodafone users have outright fastest experience for 5G Download Speed and 5G Upload Speed in the North East region. The operator also shares the leading experience with TIM in 5G Upload Speed in Italy’s Central, Sicily and South regions.
Iliad leads 5G Games Experience in every region of Italy, including an outright win in the North East region.
Regional Analysis Summary: Italy, Mobile Network Experience Report, November 2023
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- Central
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Coverage
Fastweb
Iliad
TIM
Vodafone
WindTre
National Analysis
Fastweb and WindTre are the first operators in Italy to win Opensignal’s new 5G Coverage Experience award. They do so with identical scores of 5.11 points on a 10-point scale — easily beating other operators in the market, the closest of which is Vodafone with three points, around 2.12 points behind the winners.
While Opensignal normally reports its metrics to one decimal place, in the rare instances with the coverage experience metrics where two operators share the same scores to one decimal place, we show them to two decimal places instead.
Definitions
The Opensignal Coverage Experience metric measures the extent of mobile networks in the places people live, work and travel. The metric represents the experience users receive as they travel around areas where they would reasonably expect to find coverage.
Traditional coverage metrics typically estimate either a percentage of land area covered, or a percentage of population covered; often neither will be an accurate measurement of the true user expectation and experience. In many markets there are areas where neither population density nor geographic area reflect the importance of coverage to users. For example, in a large mountain range most users will not expect coverage in the wilderness, but poor coverage in the relatively small area of a ski resort is critical for the enjoyment of a holiday. Estimates based purely on population give undue significance to coverage in the most densely populated areas.
Coverage Experience measures geographic coverage of populated areas and therefore more accurately reflects the coverage expectations and experience of typical users. It can give a result that is somewhat different to traditional estimates based on either geographic or population measures. The metric uses a scale from 0 to 10.
5G Coverage Experience shows the proportion of places Opensignal users with a 5G device and a 5G subscription had an active 5G connection.
Map Definition
The coverage maps show the locations where we received measurements from users connecting with 3G or better mobile service. Each map provides an indication of the areas in which it is possible to obtain mobile service from that mobile operator.
National Analysis
Iliad is the outright winner of the Availability award, with a score of 98.6%. This means that our Iliad users spend the largest proportion of time connected to either 3G, 4G, or 5G.
Iliad and WindTre are the only two operators to have ever won the Availability award in Italy, with the last report seeing both operators share the award jointly.
Definitions
Our availability metrics are not a measure of a network’s geographical extent. They won’t tell you whether you are likely to get a signal if you plan to visit a remote rural or nearly uninhabited region. Instead, they measure what proportion of time people have a network connection, in the places they most commonly frequent — something often missed by traditional coverage metrics. Looking at when users have a connection rather than where, provides us with a more precise reflection of the true user experience.
We also keep track of the instances that leave mobile users most frustrated: when there is no signal to connect to at all. The most common dead zones users struggle with occur indoors. As most of our availability data is collected indoors (as that’s where users spend most of their time), we’re particularly astute at detecting areas of zero signal.
Our availability metrics take a user-centric, time-based approach that complements the user-centric and geographical-based methodology used by our reach metrics.
Availability shows the proportion of time all Opensignal users on an operator’s network had either a 3G, 4G or 5G connection.
Map Definition
The coverage maps show the locations where we received measurements from users connecting with 3G or better mobile service. Each map provides an indication of the areas in which it is possible to obtain mobile service from that mobile operator.
National Analysis
Our WindTre 5G users spend the largest proportion of time with an active 5G connection — 24.8% of the time. This translates into a lead of around 3.5 percentage points over Fastweb and Iliad, due to their statistically tied scores of 21.1-21.5%. WindTre is therefore the sole winner of the 5G Availability award. In the last report, the 5G Availability award was won outright by Fastweb.
Definitions
Our availability metrics are not a measure of a network’s geographical extent. They won’t tell you whether you are likely to get a signal if you plan to visit a remote rural or nearly uninhabited region. Instead, they measure what proportion of time people have a network connection, in the places they most commonly frequent — something often missed by traditional coverage metrics. Looking at when users have a connection rather than where, provides us with a more precise reflection of the true user experience.
We also keep track of the instances that leave mobile users most frustrated: when there is no signal to connect to at all. The most common dead zones users struggle with occur indoors. As most of our availability data is collected indoors (as that’s where users spend most of their time), we’re particularly astute at detecting areas of zero signal.
Our availability metrics take a user-centric, time-based approach that complements the user-centric and geographical-based methodology used by our reach metrics.
5G Availability shows the proportion of time Opensignal users with a 5G device and a 5G subscription had an active 5G connection.
Map Definition
The coverage maps show the locations where we received measurements from users connecting with 3G or better mobile service. Each map provides an indication of the areas in which it is possible to obtain mobile service from that mobile operator.
Regional Analysis
Regional Analysis Summary: Italy, Mobile Network Experience Report, November 2023
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Consistency
National Analysis
Vodafone wins Consistent Quality outright — with a score of 75.8%, beating the runner-up Fastweb’s score of 69.1% by 6.8 percentage points. Consistent Quality replaces the Excellent Consistent Quality and Core Consistent Quality awards, both of which Vodafone won in the previous report.
Definitions
Consistent Quality measures if the network is sufficient to support common mobile application requirements at a level that is ‘good enough’ for users to maintain (or complete) various typical tasks on their devices.
We combine different experience indicators such as download speed, upload speed, latency, jitter, packet discard, and time to first byte to calculate Consistent Quality. These components are evaluated against thresholds recommended by various more demanding common applications used for a range of common tasks.
To calculate the metric value, the proportion of tests that pass the requirements of Consistent Quality is multiplied by the test success ratio, which is the proportion of completed tests to all tests conducted. Tests that pass indicate that activities such as video calling, uploading an image to social media, or using smart home applications will be possible without noticeable lag or slowdown.
Regional Analysis
Vodafone is the single operator across all regions of Italy with the outright best user experience for Consistency — a measure of how often the network was sufficient to support common mobile application requirements. Vodafone’s network reigns supreme in experience among our users in all of our listed regions – Central, North East, North West, Sardinia, Sicily and South.
Regional Analysis Summary: Italy, Mobile Network Experience Report, November 2023
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- Central
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- North East
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Related Analysis
Our Methodology
Collecting billions of individual measurements daily from over 100 million devices globally, Opensignal independently analyzes mobile and broadband user experience on every major network operator around the globe.
About Opensignal
Opensignal is the leading global provider of independent insights into consumers' connectivity experiences and choice of carrier. Our proprietary insights into mobile and broadband networks give operators the solutions they need to profitably compete and win, from executive level scorecards and public validation to pin-point level engineering analytics and consumer decision dynamics.
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Confidence Intervals
For every metric we calculate statistical confidence intervals indicated on our graphs. When confidence intervals overlap, our measured results are too close to declare a winner. In those cases, we show a statistical draw. For this reason, some metrics have multiple operator winners.
In our bar graphs we represent confidence intervals as boundaries on either sides of graph bars.
In our supporting-metric charts we show confidence intervals as +/- numerical values.
Why confidence intervals are vital in analyzing mobile network experience