States with greater AT&T outage impact suffered greater AT&T subscriber losses
As a follow-up to our analysis of AT&T’s network outage on Feb 22, 2024, Opensignal’s subscriber analytics data reveals the locations and extent to which AT&T experienced elevated subscriber losses in the immediate wake of the incident. We observed a clear correlation between the duration of the outage in each state and the rate at which AT&T’s competitive losses increased week over week.
The first map is a snapshot of our prior analysis and illustrates that subscribers in the Mountain and Pacific Time Zones of the U.S. were largely unaffected by the outage because it was remediated by 6:00 or 7:00 a.m. local time, while subscribers in the Central and Eastern Time Zones were affected by the outage from the time their day started until the early afternoon.
The second map shows how AT&T’s loss share increased week-over-week. Loss share is a flagship metric of Opensignal’s Subscriber Analytics capabilities that measures the share of competitive switches a provider’s losses contributed to total switches that occurred in a given time period. In this case areas highlighted in green experienced little-to-no increase in AT&T’s network-level loss share when comparing February 22, 2024 outcomes vs. the prior Thursday, February 15. The yellow and red areas show where AT&T experienced higher increases in loss share. For this map, we grouped both AT&T’s retail subscribers and its MVNO/wholesale subscribers to show the impact of the network outage on both AT&T’s direct and indirect end-users.
This correlation reveals without question how crucial a role network experience plays in driving real-time consumer preferences and switching. For more information about our wireless or broadband switching subscriber analytics products, please contact us.
1Loss share is a flagship metric of Opensignal’s Subscriber Analytics capabilities that measures the share of competitive switches a provider’s losses contributed to total switches that occurred in a given time period.
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