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Transform market dynamics into market growth

Subscriber Analytics from Opensignal

Subscriber Analytics provides a 360 degree view of the key mobile & broadband market dynamics taking place across your footprint – all with the intention of helping you make smarter, faster decisions around how to attract new subscribers and retain existing ones.

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Subscriber Analytics looks at your market
across three core dimensions

Additionally, we can filter the data for these metrics by competitor, network technology, device, geography and more to provide highly relavant and actionable insights.

Market Share

Market Share
Of all the active subscribers in your market, how many are on your service vs. your competitors?

Flowshare (wins and losses)

flowshare (wins and losses)
Out of all switching activity within your footprint across a specified period of time, how often are you and your competitors winning or losing?

Win or loss composition

Win or loss composition
Where are your wins coming from and your losses leaving for?

Designed to support your
business objectives

Subscriber Analytics unlocks the market insights that help you take the
actions that lead to subscriber growth. With it, you can:

Understand your competitive position

Understand your competitive position

We ingest billions of signals per day to unlock insights into the competitive switching behaviours of broadband and mobile subscribers.

Uncover high-impact consumer trends

Uncover high-impact consumer trends

We help you discover how device preferences, bundling behaviours, promotional trends, and more unlock opportunities for targeted growth.

Overlay network performance measurements

Overlay network performance measurements

We're able to layer proprietary network data onto our market analysis, revealing how and where network experience impacts subscriber switching.

Ongoing Support

Uncover real-time opportunities to attack & defend

Use our insights to more efficiently map out where you should play offense against the competition, where you need to stay on defense, and how to execute each play.

Analytics designed to help you determine
your market impact

Customized Services & Packages

We partner with you to provide the insights and solutions that align to your teams & targets.

360°
Insights

Subscriber insights are combined with deep network analytics to marry buyer and network trends.

Representative
Data

Our insights are captured independently, and tell a complete story of your market.

Timely
Analytics

We deliver our insights in near-real-time, allowing you to take fast, responsive action.

Mobile &
Broadband Data
Accuracy

Our results are verified against 'ground truth' market shares and competitive subscriber switching data.

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