Opensignal is the independent global standard for analyzing consumer mobile experience. Our industry reports are the definitive guide to understanding the true experience consumers receive on wireless networks.
Opensignal is the independent global standard for analyzing consumer mobile experience. Our industry reports are the definitive guide to understanding the true experience consumers receive on wireless networks.
In the previous report, AIS and TrueMove H jointly won 5G Availability after TrueMove H jumped on the winners’ podium for this award. This time, TrueMove H wins 5G Availability outright, thanks to sizable improvements in this metric. Our TrueMove H 5G users spend 28.7% of their time with an active 5G connection — 3.5 percentage points more than their AIS peers.
AIS reigns supreme in all speed categories, both overall and 5G. The operator remains the sole winner of 5G Download Speed, 5G Upload Speed, and Download Speed Experience — and widens its lead over second-placed TrueMove H for all of these awards. On top of this, AIS breaks out of the statistical tie for Upload Speed Experience it was in with TrueMove H and claims the award outright, with a score of 9.6Mbps. Noteworthily, DTAC’s 5G Download Speed doubled, due to access to the 2.6GHz band.
TrueMove H was the sole winner of Video Experience in the last report. However, this time around DTAC snatches the award away from the previous outright winner and claims it all to itself, with a score of 60.7 points on a 100-point scale — one point ahead of TrueMove H. For 5G Video Experience, DTAC joins the previous outright winner AIS on the top spot of the podium, with scores of 73.2-73.6 points. All national operators in Thailand rate as Very Good (68-78) for 5G video services.
AIS wins 5G Games Experience and 5G Voice App Experience awards outright for the third time in a row — and retains both overall awards as well, Games Experience and Voice App Experience. All Thailand’s operators place in the Good (75-85) category for 5G Games Experience and receive Good (80-87) ratings for 5G Voice App Experience.
AIS wins Excellent Consistent Quality, for the third time in a row in Opensignal reports, with a score of 66%. DTAC takes second place, 6.1 percentage points behind AIS. However, DTAC remains unbeatable for the other consistency award — Core Consistent Quality — and claims it for the third consecutive time, with a score of 88%, 1.7 percentage points ahead of TrueMove H.
AIS collects the bulk of its overall experience regional awards mainly in Download Speed Experience, Upload Speed Experience, and Games Experience. DTAC reigns in the regional Video Experience category, winning outright in five out of seven regions. In terms of 5G regional awards, AIS achieves a clean sweep in both 5G Download Speed and 5G Upload Speed categories, winning outright in all six regions. However, TrueMove H shines in the regional 5G Availability awards.
In this Thailand Mobile Network Experience report, AIS is again the most awarded operator, with nine outright and two joint wins — although its award haul is lower by two joint wins compared to the previous report. Our users in Thailand enjoy the fastest speeds on AIS’ network, along with the best games and voice app experience — both overall and 5G. While the operator retains Excellent Consistent Quality and pulls ahead of TrueMove H for Upload Speed Experience — it slips off the winners’ podium for 5G Availability.
.DTAC increases its award count by snatching Video Experience away from TrueMove H and climbing on the winners’ podium for 5G Video Experience, while it remains the sole winner for Core Consistent Quality. TrueMove H loses its hold on the Video Experience and Upload Speed Experience awards in favor of its competitors. However, it turns a joint win for 5G Availability into an outright one this time around, due to breaking out of statistical ties with AIS for this award.
In March 2023, DTAC and TrueMove H received a commercial licence from the Department of Business Development at the Ministry of Commerce, which means the long-awaited merger between the two operators is now finalized. The merger creates a new mobile network player in Thailand, named True Corp, with 55 million mobile customers and an enterprise value of more than $20 billion. With the joint forces of DTAC and TrueMove H, True Corp is likely to throw a gauntlet to AIS in terms of mobile network experience and shake up the mobile market. We already started to see the effects of this merger in our recently published insight, with DTAC gaining access to the 2.6GHz band and seeing substantial improvements in 5G Download Speed.
Our results in this report are based on measurements collected across all major mobile operators in Thailand – AIS, DTAC, and TrueMove H – over the period of 90 days between January 1, 2023 and March 31, 2023, to see how they fared. We are reporting on DTAC and TrueMove H separately, as the merger was only finalized at the beginning of March 2023 and both operators still trade as separate brands.
TrueMove H won Video Experience outright in the last report. However, DTAC snatches the recognition away from the previous outright winner and claims it all to itself, with a score of 60.7 points on a 100-point scale — one point ahead of TrueMove H. AIS brings up the rear with a score of 56.9 points.
DTAC and TrueMove H place in the Good (58-68) category, which means our users are, on average, able to stream video at 720p or better with satisfactory loading times and little stalling. Meanwhile, AIS places in a category below — Fair (48-58). Our users on this network are, on average, able to stream video at 720p or better with satisfactory loading times and substantial stalling.
Our 5G users in Thailand enjoy substantially better overall video experience than all users — with AIS seeing the highest difference in score compared to Video Experience, of 10.4 points, while TrueMove H and DTAC observe improvements of 8.4 and 8.3 points, respectively. DTAC scores the highest for Video Experience — 5G Users, with a score of 68.9 points. For Video Experience — 5G Users, all operators place in a category higher than they do for Video Experience — DTAC and TrueMove H rate as Very Good (68-78), while AIS rates as Good (58-68).
Video Experience scores account for adaptive bitrate streaming (ABR), a technology that allows Opensignal to accurately represent users’ real video experience including video streams up to 4K quality.
Opensignal’s Video Experience quantifies the quality of video streamed to mobile devices by measuring real-world video streams over an operator's networks. The metric is based on an International Telecommunication Union (ITU) approach, built upon detailed studies which have derived a relationship between technical parameters, including picture quality, video loading time and stall rate, with the perceived video experience as reported by real people. To calculate video experience, we are directly measuring video streams from end-user devices and using this ITU approach to quantify the overall video experience for each operator on a scale from 0 to 100. The videos tested include a mixture of resolutions — including Full HD (FHD) and 4K / Ultra HD (UHD) — and are streamed directly from the world’s largest video content providers.
In addition to Video Experience, we report on the following metrics related to video experience:
AIS remains the sole winner of Games Experience, with a score of 72.7 points on a 100-point scale. DTAC comes close second with a score of 71.6 points, only 1.1 points behind AIS. TrueMove H brings up the rear with a score of 70.5 points — meaning, only 2.2 points separate all three Thai operators for Games Experience.
AIS, DTAC, and TrueMove H all rate as Fair (65-75). Users find the experience to be ‘average’. In most cases, the game is responsive to the actions of the player with most users reporting that they feel like they had control over the game. The majority of players report that they noticed a delay between their actions and the outcomes in the game.
Looking at Games Experience — 5G Users, our 5G Users see a better overall Games Experience than that measured across all users, with the increases in scores ranging from 4.5 and 4.7 points for AIS and TrueMove H, respectively to 5.3 points for DTAC. AIS and DTAC are in a statistical tie for the highest score. All operators place in the Good (75-85) category — one above compared to the overall Games Experience.
Opensignal’s Games Experience measures how mobile users experience real-time multiplayer mobile gaming on an operator’s network. Measured on a scale of 0-100, it analyzes how our users’ multiplayer mobile gaming experience is affected by mobile network conditions including latency, packet loss and jitter.
Games Experience quantifies the experience when playing real-time multiplayer mobile games on mobile devices connected to servers located around the world. The approach is built on several years of research quantifying the relationship between technical network parameters and the gaming experience as reported by real mobile users. These parameters include latency (round trip time), jitter (variability of latency) and packet loss (the proportion of data packets that never reach their destination). Additionally, it considers multiple genres of multiplayer mobile games to measure the average sensitivity to network conditions. The games tested include some of the most popular real-time multiplayer mobile games (such as Fortnite, Pro Evolution Soccer and Arena of Valor) played around the world.
Calculating Games Experience starts with measuring the end-to-end experience from users’ devices to internet end-points that host real games. The score is then measured on a scale from 0 to 100.
In addition to Games Experience, we report on the following metrics related to games experience:
AIS defends the Voice App Experience, with a score of 79.9 points on a 100-point scale. It wins by a hair over second-placed TrueMove H, beating the runner-up by 0.3 points. DTAC comes third, with a score of 78.2, losing by 1.7 points to the outright winner. All Thai operators rate as Acceptable (74-80) — some users are satisfied but others experience perceptible call quality impairments.
Opensignal's Voice App Experience measures the quality of experience for over-the-top (OTT) voice services — mobile voice apps such as WhatsApp, Skype and Facebook Messenger — using a model derived from the International Telecommunication Union (ITU) approach for quantifying overall voice call quality and a series of calibrated technical parameters. This model characterizes the exact relationship between the technical measurements and perceived call quality. Voice App Experience for each operator is calculated on a scale from 0 to 100.
In addition to Voice App Experience, we report on the following metrics related to voice app experience:
Once again AIS wins Download Speed Experience, this time with a score of 22.1Mbps. The operator widens its lead over second-placed TrueMove H from 1.2Mbps in the previous report to 2.6Mbps, thanks to a sizable increase in its score of 4.5Mbps — meaning, our AIS users enjoy 25.7% faster average overall download speed than in the previous report. However, TrueMove H and DTAC also observe significant increases in their scores, of 3Mbps (18.5%) and 2.3Mbps (20.6%) respectively
Turning to the average overall download speeds experienced by our 5G users, there are significant uplifts compared to the overall speeds experienced by all users. Our AIS 5G users see three times faster average overall download speeds, followed by a 2.3-times increase for DTAC and 2.2 times for TrueMove H.
Measured in Mbps, Download Speed Experience represents the typical everyday speeds a user experiences across an operator’s mobile data networks.
In addition to Download Speed Experience, we report on the following metrics related to download speeds:
AIS breaks out of the statistical tie for Upload Speed Experience it was in with TrueMove H and claims the award outright, with a score of 9.6Mbps, 0.5Mbps ahead of TrueMove H— meaning it is now the sole winner of all four speed awards. AIS sees the highest absolute increase in its score compared to the previous report, of 1.4Mbps, followed by TrueMove H (0.8Mbps) and DTAC (0.7Mbps).
While AIS scores the highest for Upload Speed Experience — 5G Users, it is DTAC that sees the most substantial uplift for 5G users in average overall upload speeds compared to all users, of 92.5%, followed by AIS (72.8%) and TrueMove H (44.2%).
Upload Speed Experience measures the average upload speeds for each operator observed by our users across their mobile data networks. Typically upload speeds are slower than download speeds, as current mobile broadband technologies focus resources on providing the best possible download speed for users consuming content on their devices. As mobile internet trends move away from downloading content to creating content and supporting real-time communications services, upload speeds are becoming more vital and new technologies are emerging that boost upstream capacity.
In addition to Upload Speed Experience, we report on five supporting metrics related to upload speeds:
AIS leads the regional overall experience award haul with 20 outright and seven joint wins out of 35 awards available in the overall experience section, with the bulk of awards mainly in Download Speed Experience, Upload Speed Experience, and Games Experience. The award count for DTAC and TrueMove H is more modest. DTAC wins five regional awards outright — all for Video Experience — and three jointly, while TrueMove H collects two sole and seven shared wins.
AIS smashes the Download Speed Experience category, winning outright in all seven regions. For Upload Speed Experience, AISwins outright in five regions — only in the Northeast does TrueMove H wins outright, while in the West both operators share the winners’ podium. Our AIS users in Bangkok Metropolis enjoy the fastest average overall download and upload speeds in Thailand, clocking in at 33.3Mbps and 13.8Mbps, respectively.
DTAC reigns in the regional Video Experience category, winning outright in five out of seven regions. TrueMove H triumphs in Bangkok Metropolis with a score of 65.3 points on a 100-point scale — the highest result in Thailand — and both DTAC and TrueMove H jointly win in the East. AIS is the sole winner in five regions for Games Experience, scoring the highest regional score in Bangkok (77.8 points) — it shares the podium with DTAC in the North and with both its competitors in the West. AIS completes its award haul in the overall experience section with three outright wins (Central, Northeast, South) and four victories shared with TrueMove H for Voice App Experience.
DTAC joins the previous outright winner AIS on the top spot of the podium, with scores of 73.2-73.6 points, while TrueMove H brings up the rear with a score of 71.3 points. All national operators in Thailand place in the Very Good (68-78) category, meaning that our users are, on average, able to stream video at 1080p or better with satisfactory loading times and little stalling when connected to 5G.
Compared to their overall Video Experience scores, operators in Thailand see substantially higher 5G Video Experience scores — from 11.6 points for TrueMove H through 12.9 points for DTAC to 16.3 points for AIS.
5G Video Experience scores account for adaptive bitrate streaming (ABR), a technology that allows Opensignal to accurately represent users’ real video experience including video streams up to 4K quality.
5G Video Experience quantifies the quality of mobile video experienced by Opensignal users on real-world video streams when they were connected to 5G. The metric is based on an International Telecommunication Union (ITU) approach, built upon detailed studies which have derived a relationship between technical parameters, including picture quality, video loading time and stall rate, with the perceived video experience as reported by real people. To calculate 5G Video Experience, we are directly measuring video streams from end-user devices and using this ITU approach to quantify the video experience observed by our users on each operator’s 5G network on a scale from 0 to 100. The videos tested include a mixture of resolutions — including Full HD (FHD) and 4K / Ultra HD (UHD) — and are streamed directly from the world’s largest video content providers.
AIS wins 5G Games Experience outright, for the third consecutive time in a row, with a score of 81.6 points on a 100-point scale. It commands a lead of 1.6 points over second-placed DTAC and 2.4 points over TrueMove H. Our Thai users enjoy a Good (75-85) 5G gaming experience regardless of their choice of operator. This means most users deem the experience acceptable and do not experience a delay between their actions and the game.
Compared to their Games Experience scores, Thailand’s operators’ 5G Games Experience scores are significantly higher — ranging from 8.4 points for DTAC to 8.9 points for AIS.
5G Games Experience measures how mobile users experience real-time multiplayer mobile gaming on an operator's 5G network. It analyzes how our users’ multiplayer mobile gaming experience was affected by mobile network conditions including latency, packet loss and jitter. 5G Games Experience for each operator is calculated on a scale from 0 to 100.
5G Games Experience quantifies the experience when playing real-time multiplayer mobile games on mobile devices connected to servers located around the world. The approach is built on several years of research quantifying the relationship between technical network parameters and the gaming experience as reported by real mobile users. These parameters include latency (round trip time), jitter (variability of latency) and packet loss (the proportion of data packets that never reach their destination). Additionally, it considers multiple genres of multiplayer mobile games to measure the average sensitivity to network conditions. The games tested include some of the most popular real-time multiplayer mobile games (such as Fortnite, Pro Evolution Soccer and Arena of Valor) played around the world. Calculating 5G Games Experience starts with measuring the end-to-end experience from users’ devices to internet end-points that host real games.
AIS triumphs for 5G Voice App Experience for the third time in a row, as it scores 83 points on a 100-point scale. AIS wins just by a hair over second-placed TrueMove H, as it commands a lead of only 0.4 points over the runner-up. DTAC comes third — and only one point separates all three Thai operators, which all place in the Good (80-87) category. A Good rating means many users are satisfied but some experience minor quality impairments.
5G Voice App Experience quantifies the experience of Opensignal users when using over-the-top voice apps — such as WhatsApp, Skype and Facebook Messenger — on an operator’s 5G network. It uses a model derived from the International Telecommunication Union (ITU) approach for quantifying overall voice call quality and a series of calibrated technical parameters. This model characterizes the exact relationship between the technical measurements and perceived call quality. 5G Voice App Experience for each operator is calculated on a scale from 0 to 100.
AIS wins gold for 5G Download Speed for the fourth time in a row and stays the only winner since Opensignal added the award to Thailand mobile network experience reports in November 2021. AIS triumphs with a score of 143.3 Mbps — 82% faster than second-placed TrueMove H. Both operators observe declines in their scores of 13.2Mbps and 21.7Mbps respectively — and, as a result, AIS increases its winning margin over the runner-up from 56.1Mbps to 64.6Mbps.
While DTAC brings up the rear with a score of 59.7Mbps — the operator’s 5G Download Speed score has doubled since the previous report, as previously it clocked in at only 29.4Mbps. One of the drivers is the access to the 2.6GHz band, that the operator obtained due to the finalized DTAC-TrueMove H merger.
AIS sees the highest uplift in 5G Download Speed compared to the overall Download Speed Experience, of 6.5 times — followed by DTAC (4.4 times) and TrueMove H (four times).
5G Download Speed shows the average download speed experienced by Opensignal users across an operator’s 5G network. 5G Download Speed for each operator is calculated in Mbps (Megabits per second).
AIS remains unmatched for 5G Upload Speed, as it wins the award for the fourth consecutive time, with a score of 25.8Mbps. The operator has increased its winning margin over second-placed TrueMove H to 7.1Mbps from 4.6Mbps, due to TrueMove H’s score dropping by 2.2Mbps and AIS’s score remaining statistically unchanged.
DTAC comes third with a score of 17.3Mbps and our DTAC users enjoy a boost in their average 5G upload speeds of 0.8Mbps compared to those seen last time around. DTAC’s 5G Upload Speed is 3.6 times higher than its overall Upload Speed Experience — followed by AIS (2.7 times) and TrueMove H (2.1 times).
5G Upload Speed measures the average upload speeds experienced by Opensignal users across an operator’s 5G network. 5G Upload Speed for each operator is calculated in Mbps (Megabits per second).
AIS dominates the 5G regional awards with 18 outright and 11 joint wins out of 30 awards available (across the six regions where we have analyzed the 5G experience) — missing out only on 5G Video Experience in the Northeast, where DTAC triumphs. On top of its single outright award, DTAC wins 10 awards jointly, while TrueMove H shares the winners’ podium five times, but has no outright wins under its belt.
AIS achieves a clean sweep in both the 5G Download Speed and 5G Upload Speed categories, winning outright in all six regions. Our AIS users in Bangkok enjoy the fastest average 5G upload speeds in Thailand, of 30Mbps. However, we see a more balanced distribution of awards in 5G experiential metrics. AIS wins 5G Video Experience in Bangkok Metropolis, while DTAC triumphs in the Northeast, and both operators jointly win in the remaining four regions. For 5G Games Experience, AIS wins outright in Bangkok Metropolis, Central, and the South and shares the top spot with DTAC in the remaining three regions — including the North, where we see a three-way statistical tie with TrueMove H included. AIS also wins outright 5G Voice App Experience in Bangkok Metropolis and Central, while in the remaining regions, we see three joint wins between all three operators and one statistical tie between AIS and TrueMove H in the South.
All three of Thailand’s national operators — AIS, DTAC, and TrueMove H are joint winners for Availability, with identical scores of 99.3%, making it the only national three-way statistical tie in this report. These results mean our users in Thailand connect to 3G, 4G, or 5G services 99.3% of the time. All operators also see identical improvements in scores compared to the last report, of 0.2 percentage points.
Our availability metrics are not a measure of a network’s geographical extent. They won’t tell you whether you are likely to get a signal if you plan to visit a remote rural or nearly uninhabited region. Instead, they measure what proportion of time people have a network connection, in the places they most commonly frequent — something often missed by traditional coverage metrics. Looking at when users have a connection rather than where, provides us with a more precise reflection of the true user experience.
We also keep track of the instances that leave mobile users most frustrated: when there is no signal to connect to at all. The most common dead zones users struggle with occur indoors. As most of our availability data is collected indoors (as that’s where users spend most of their time), we’re particularly astute at detecting areas of zero signal.
Our availability metrics take a user-centric, time-based approach that complements the user-centric and geographical-based methodology used by our reach metrics.
Availability shows the proportion of time all Opensignal users on an operator’s network had either a 3G, 4G or 5G connection.
The coverage maps show the locations where we received measurements from users connecting with 3G or better mobile service. Each map provides an indication of the areas in which it is possible to obtain mobile service from that mobile operator.
In the previous report, TrueMove H and AIS were joint winners of the 5G Availability award due to a statistical tie. This time, TrueMove H wins the award outright due to an increase in its score of 5.6 percentage points. Our TrueMove H 5G users spend 28.7% of their time with an active 5G connection — 3.5 percentage points more than their AIS peers. AIS’s 5G Availability score has increased by 2.7 percentage points to 25.2%, while DTAC’s — by 4.5 percentage points to 17.1%.
Our availability metrics are not a measure of a network’s geographical extent. They won’t tell you whether you are likely to get a signal if you plan to visit a remote rural or nearly uninhabited region. Instead, they measure what proportion of time people have a network connection, in the places they most commonly frequent — something often missed by traditional coverage metrics. Looking at when users have a connection rather than where, provides us with a more precise reflection of the true user experience.
We also keep track of the instances that leave mobile users most frustrated: when there is no signal to connect to at all. The most common dead zones users struggle with occur indoors. As most of our availability data is collected indoors (as that’s where users spend most of their time), we’re particularly astute at detecting areas of zero signal.
Our availability metrics take a user-centric, time-based approach that complements the user-centric and geographical-based methodology used by our reach metrics.
5G Availability shows the proportion of time Opensignal users with a 5G device and a 5G subscription had an active 5G connection.
The coverage maps show the locations where we received measurements from users connecting with 3G or better mobile service. Each map provides an indication of the areas in which it is possible to obtain mobile service from that mobile operator.
We observe only one regional Availability award won outright in Thailand this time around, as TrueMove H comes first in the East. AIS and DTAC jointly win in Central and in the remaining five regions, we observe a series of three-way statistical ties between all Thailand’s operators.
TrueMove H shines in the regional 5G Availability awards. The operator wins four regional awards outright for 5G Availability, including one in Bangkok Metropolis, where our 5G users on this network have an active 5G connection for the highest amount of time in Thailand — 35.7%. AIS wins its only outright award in the coverage section for 5G Availability in the South, while AIS and TrueMove H jointly win in the North. Meanwhile, DTAC fails to win any awards for 5G Availability either outright or jointly.
AIS wins Excellent Consistent Quality, for the third time in a row in Opensignal reports, with a score of 66%. DTAC takes second place, 6.1 percentage points behind AIS. TrueMove H comes last, but with a score only 0.3 percentage points lower than second-placed DTAC.
Consistent Quality measures how often users’ experience on a network was sufficient to support common applications’ requirements. It measures download speed, upload speed, latency, jitter, packet loss, time to first byte and the percentage of tests attempted which did not succeed due to a connectivity issue on either the download or server response component.
Full details on how the Consistent Quality metrics — Excellent Consistent Quality and Core Consistent Quality — are calculated can be found here.
Excellent Consistent Quality is the percentage of users’ tests that met the minimum recommended performance thresholds to watch HD video, complete group video conference calls and play games.
DTAC remains unmatched for Core Consistent Quality, claiming it for the third consecutive time in Opensignal reports, with a score of 88%, 1.7 percentage points ahead of TrueMove H. AIS comes third, with a score of 85.6%.
Consistent Quality measures how often users’ experience on a network was sufficient to support common applications’ requirements. It measures download speed, upload speed, latency, jitter, packet loss, time to first byte and the percentage of tests attempted which did not succeed due to a connectivity issue on either the download or server response component.
Full details on how the Consistent Quality metrics — Excellent Consistent Quality and Core Consistent Quality — are calculated can be found here.
Core Consistent Quality is the percentage of users’ tests that met the minimum recommended performance thresholds for lower performance applications including SD video, voice calls and web browsing.
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For every metric we calculate statistical confidence intervals indicated on our graphs. When confidence intervals overlap, our measured results are too close to declare a winner. In those cases, we show a statistical draw. For this reason, some metrics have multiple operator winners.
In our bar graphs we represent confidence intervals as boundaries on either sides of graph bars.
In our supporting-metric charts we show confidence intervals as +/- numerical values.
Why confidence intervals are vital in analyzing mobile network experience