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Finland

Mobile Network Experience Report
August 2022

Opensignal is the independent global standard for analyzing consumers' connectivity experiences. Our industry reports are the definitive guide to understanding what happens when people use their mobile and broadband connections in their daily life.

Author: Sam Fenwick, Senior Analyst Data Collection Period: Feb 01 - May 01, 2022

Finland

Mobile Network Experience Report
August 2022

Opensignal is the independent global standard for analyzing consumers' connectivity experiences. Our industry reports are the definitive guide to understanding what happens when people use their mobile and broadband connections in their daily life.

Author: Sam Fenwick, Senior Analyst

Data Collection Period: Feb 01 - May 01, 2022

Key Findings

DNA has the fastest overall experience in Finland

Our users observed the fastest average download and upload speeds measured across all generations of mobile technology on DNA’s network. Therefore, DNA is the outright winner of both the Download Speed Experience and Upload Speed Experience awards. It wins the former with a score of 54.5 Mbps — 2.9 Mbps (5.7%) faster than second placed Elisa’s 51.6 Mbps. Our DNA users observed average overall upload speeds of 15.8 Mbps, 2.2 Mbps (16%) higher than those seen by Telia users.

DNA and Telia each win a Consistency award

DNA is the outright winner of the Excellent Consistent Quality award. This means that DNA had the highest percentage of users’ tests that met the minimum recommended thresholds for users to watch HD video, complete group video conference calls and play games. DNA wins with a score of 92%, just 0.4 percentage points ahead of Telia’s 91.6%. Telia is the sole winner of the other Consistency award, Core Consistent Quality, which uses thresholds for lower performance applications including SD video, voice calls and web browsing. The operator wins with a score of 97.3% and a lead of 0.2 percentage points over second placed Elisa.

DNA wins the 5G Upload Speed Award

Our users saw the fastest average 5G upload speeds on DNA’s network. The operator racked up an impressive 34.1 Mbps — around 10.4 Mbps faster than Telia and Elisa, which were statistically tied for second place. Upload speeds are becoming more important to users, given that social media encourages them to generate and share content.

Elisa comes top for Availability

Elisa is the outright winner of the Availability award. This means that our users on its network spent the largest proportion of time (99.3%) with a 3G or better connection. DNA and Telia were statistically tied for second place with scores of 98.8-99%.

Our DNA and Telia users saw the fastest 5G download speeds

DNA and Telia are joint winners of the 5G Download Speed award, with statistically tied scores of 226.4-247.9 Mbps. Elisa is in third place with 221.5 Mbps.

Mobile Experience Awards

August 2022, Finland Report
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Market Overview

In Opensignal's new Mobile Network Experience report, for the first time in Finland we have analyzed both the overall experience of our users and their 5G experience in the same report. We have also added two awards that quantify the consistency of the experience on the country's three national operators’ networks.

The awards table is fiercely contested with eight out of 14 awards having two or more joint winners. Our users did not observe any statistically significant differences in their experience when streaming mobile, playing multiplayer mobile games or using over-the-top voice apps — both in terms of their overall and 5G experience. However, there was more differentiation between Finland’s three national operators in terms of speed, with DNA winning the Download Speed Experience, Upload Speed Experience and 5G Upload Speed awards outright. The remaining three outright wins were split evenly between the operators, with Elisa winning Availability, while DNA and Telia win the Excellent Consistent Quality and Core Consistent Quality awards, respectively. DNA therefore has the lion’s share of awards, with four outright and seven joint wins.

In June, Telia claimed to have rolled out 5G standalone access (SA) across all of its 5G network, after going live with its SA core network back in November 2021. Also in November, DNA announced that all of its 5G base stations had been connected to a core network that supports SA architecture, with implementation for customers due to take place in stages in 2022. SA can deliver lower latencies than 5G non-standalone access technology and also is a requirement for advanced 5G capabilities such as network slicing.

In this Mobile Network Experience report, we analyzed our users' experience in Finland on the three national operators — DNA, Elisa and Telia — over 90 days starting on February 1, 2022 and ending on May 1, 2022.

Overall Experience
5G Experience
Coverage
Consistency
Video Experience
Games Experience
Voice App Experience
Download Speed Experience
Upload Speed Experience
All Users
5G Users
Video Experience
in 0-100 points
DNA
64.5
Elisa
64.9
Telia
66.2
017.53552.570
The brackets represent confidence intervals.
Read why confidence intervals are important.
Download Image
Video Experience – 5G Users
in 0-100 points
DNA
70.1
Elisa
71.8
Telia
70.5
019385776
The brackets represent confidence intervals.
Read why confidence intervals are important.
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All Users
5G Users
Games Experience
in 0-100 points
DNA
77.7
Elisa
76.7
Telia
76.8
020406080
The brackets represent confidence intervals.
Read why confidence intervals are important.
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Games Experience – 5G Users
in 0-100 points
DNA
76.8
Elisa
75.3
Telia
73.4
020406080
The brackets represent confidence intervals.
Read why confidence intervals are important.
Download Image
All Users
5G Users
Voice App Experience
in 0-100 points
DNA
82.3
Elisa
81.9
Telia
82.1
021.54364.586
The brackets represent confidence intervals.
Read why confidence intervals are important.
Download Image
Voice App Experience – 5G Users
in 0-100 points
DNA
81.9
Elisa
81.6
Telia
81.6
021.54364.586
The brackets represent confidence intervals.
Read why confidence intervals are important.
Download Image
All Users
5G Users
Download Speed Experience
in Mbps
DNA
54.5
Elisa
51.6
Telia
46.0
015304560
The brackets represent confidence intervals.
Read why confidence intervals are important.
Download Image
Download Speed Experience – 5G Users
in Mbps
DNA
92.4
Elisa
94.8
Telia
86.4
0255075100
The brackets represent confidence intervals.
Read why confidence intervals are important.
Download Image
All Users
5G Users
Upload Speed Experience
in Mbps
DNA
15.8
Elisa
12.2
Telia
13.7
05101520
The brackets represent confidence intervals.
Read why confidence intervals are important.
Download Image
Upload Speed Experience – 5G Users
in Mbps
DNA
19.0
Elisa
14.9
Telia
15.8
05101520
The brackets represent confidence intervals.
Read why confidence intervals are important.
Download Image

National Analysis

All three Finnish operators share the Video Experience award due to a three-way statistical tie. They win with scores in the 64.5-66.2 point range, on the border between the Good (55-65) and Very Good (65-75) categories.

Definitions

Opensignal’s Video Experience quantifies the quality of video streamed to mobile devices by measuring real-world video streams over an operator's networks. The metric is based on an International Telecommunication Union (ITU) approach, built upon detailed studies which have derived a relationship between technical parameters, including picture quality, video loading time and stall rate, with the perceived video experience as reported by real people. To calculate video experience, we are directly measuring video streams from end-user devices and using this ITU approach to quantify the overall video experience for each operator on a scale from 0 to 100. The videos tested include a mixture of resolutions — including Full HD (FHD) and 4K / Ultra HD (UHD) — and are streamed directly from the world’s largest video content providers.

In addition to Video Experience, we report on the following metrics related to video experience:

  • 5G Video Experience: The average Video Experience of Opensignal users when they were connected to an operator’s 5G network.
  • Video Experience – 5G Users: The average Video Experience of Opensignal users with a 5G device and a 5G subscription across an operator's networks. It factors in 2G, 3G, 4G and 5G video experience along with the availability of each technology.
  • 4G Video Experience: The average Video Experience of Opensignal users on an operator's 4G network.
  • 3G Video Experience: The average Video Experience of Opensignal users on an operator’s 3G network.

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National Analysis

DNA, Elisa and Telia are all joint winners of the Games Experience award, as their scores — of 76.7-77.7 points on a 100 point scale — were statistically tied. All three operators placed in the Good (75-85) category. This means that most users deemed the experience acceptable. The gameplay experience was generally controllable and the user received immediate feedback between their actions and the outcomes in the game. Most users did not experience a delay between their actions and the game

Definitions

Opensignal’s Games Experience measures how mobile users experience real-time multiplayer mobile gaming on an operator’s network. Measured on a scale of 0-100, it analyzes how our users’ multiplayer mobile gaming experience is affected by mobile network conditions including latency, packet loss and jitter.

Games Experience quantifies the experience when playing real-time multiplayer mobile games on mobile devices connected to servers located around the world. The approach is built on several years of research quantifying the relationship between technical network parameters and the gaming experience as reported by real mobile users. These parameters include latency (round trip time), jitter (variability of latency) and packet loss (the proportion of data packets that never reach their destination). Additionally, it considers multiple genres of multiplayer mobile games to measure the average sensitivity to network conditions. The games tested include some of the most popular real-time multiplayer mobile games (such as Fortnite, Pro Evolution Soccer and Arena of Valor) played around the world.

Calculating Games Experience starts with measuring the end-to-end experience from users’ devices to internet end-points that host real games. The score is then measured on a scale from 0 to 100.

In addition to Games Experience, we report on the following metrics related to games experience:

  • 5G Games Experience: The average Games Experience of Opensignal users when they were connected to an operator’s 5G network.
  • Games Experience – 5G Users: The average Games Experience of Opensignal users with a 5G device and a 5G subscription across an operator's networks. It factors in 2G, 3G, 4G and 5G games experience along with the availability of each technology.
  • 4G Games Experience: The average Games Experience of Opensignal users on an operator's 4G network.
  • 3G Games Experience: The average Games Experience of Opensignal users on an operator's 3G (e.g. UMTS/HSPA or CDMA 1X EV-DO) network.

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National Analysis

A three-way statistical tie means that all three Finnish operators are joint winners of the Voice App Experience award with scores of 81.9-82.3 points on a 100 point scale. This means that our Finnish users, regardless of their choice of operator had a Good (80-87) Voice App Experience.

This indicates that many users were satisfied. Minor quality impairments were experienced by some users. Sometimes the background was not quite clear, it could have been either hazy or not loud enough. Clicking sounds or distortion were very rarely present.

Definitions

Opensignal's Voice App Experience measures the quality of experience for over-the-top (OTT) voice services — mobile voice apps such as WhatsApp, Skype and Facebook Messenger — using a model derived from the International Telecommunication Union (ITU) approach for quantifying overall voice call quality and a series of calibrated technical parameters. This model characterizes the exact relationship between the technical measurements and perceived call quality. Voice App Experience for each operator is calculated on a scale from 0 to 100.

In addition to Voice App Experience, we report on the following metrics related to voice app experience:

  • 5G Voice App Experience: The average Voice App Experience of Opensignal users when they were connected to an operator’s 5G network.
  • Voice App Experience – 5G Users: The average Voice App Experience of Opensignal users with a 5G device and a 5G subscription across an operator's networks. It factors in 2G, 3G, 4G and 5G voice app experience along with the availability of each technology.
  • 4G Voice App Experience: The average Voice App Experience of Opensignal users on an operator's 4G network.
  • 3G Voice App Experience: The average Voice App Experience of Opensignal users on an operator's 3G (e.g. UMTS/HSPA or CDMA 1X EV-DO) network.

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National Analysis

DNA is the outright winner of the Download Speed Experience award. Our users on its network observed average overall download speeds of 54.5 Mbps — 2.9 (5.7%) faster than second placed Elisa’s 51.6 Mbps and 8.5 Mbps (18.6%) quicker than Telia’s 46 Mbps.

Definitions

Measured in Mbps, Download Speed Experience represents the typical everyday speeds a user experiences across an operator’s mobile data networks.

In addition to Download Speed Experience, we report on the following metrics related to download speeds:

  • 5G Download Speed: The average download speed observed by Opensignal users with active 5G connections.
  • Download Speed Experience – 5G Users: The average download speeds experienced by Opensignal users with a 5G device and a 5G subscription across an operator’s networks. It factors in 2G, 3G, 4G, and 5G download speeds along with the availability of each technology.
  • 4G Download Speed: The average downlink speed observed by Opensignal users when they were connected to 4G.
  • 3G Download Speed: The average downlink speed observed by Opensignal users when they were connected to 3G (e.g. UMTS/HSPA or CDMA 1X EV-DO).

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National Analysis

Our DNA users saw the fastest average overall upload speeds — 15.8 Mbps, making DNA the sole winner of the Upload Speed Experience award. DNA wins with a lead of 2.2 Mbps over second-placed Telia’s 13.7 Mbps. Elisa is in third place with 12.2 Mbps.

Definitions

Upload Speed Experience measures the average upload speeds for each operator observed by our users across their mobile data networks. Typically upload speeds are slower than download speeds, as current mobile broadband technologies focus resources on providing the best possible download speed for users consuming content on their devices. As mobile internet trends move away from downloading content to creating content and supporting real-time communications services, upload speeds are becoming more vital and new technologies are emerging that boost upstream capacity.

In addition to Upload Speed Experience, we report on five supporting metrics related to upload speeds:

  • 5G Upload Speed: The average upload speed observed by Opensignal users with active 5G connections.
  • Upload Speed Experience – 5G Users: The average upload speeds experienced by Opensignal users with a 5G device and a 5G subscription across an operator’s networks. It factors in 2G, 3G, 4G, and 5G upload speeds along with the availability of each technology.
  • 4G Upload Speed: The average uplink speed observed by Opensignal users when they were connected to 4G.
  • 3G Upload Speed: The average uplink speed observed by Opensignal users when they were connected to 3G (e.g. UMTS/HSPA or CDMA 1X EV-DO).

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5G Video Experience
5G Games Experience
5G Voice App Experience
5G Download Speed
5G Upload Speed
5G Video Experience
in 0-100 points
DNA
82.2
Elisa
80.6
Telia
80.6
021.54364.586
The brackets represent confidence intervals.
Read why confidence intervals are important.
Download Image
5G Games Experience
in 0-100 points
DNA
76.8
Elisa
73.6
Telia
72.8
020406080
The brackets represent confidence intervals.
Read why confidence intervals are important.
Download Image
5G Voice App Experience
in 0-100 points
DNA
81.7
Elisa
81.6
Telia
82.9
021.54364.586
The brackets represent confidence intervals.
Read why confidence intervals are important.
Download Image
5G Download Speed
in Mbps
DNA
247.9
Elisa
221.5
Telia
226.4
066.5133199.5266
The brackets represent confidence intervals.
Read why confidence intervals are important.
Download Image
5G Upload Speed
in Mbps
DNA
34.1
Elisa
23.2
Telia
24.1
010203040
The brackets represent confidence intervals.
Read why confidence intervals are important.
Download Image

National Analysis

Our users reported no statistical difference in their experience when streaming mobile video over 5G connections, between the three national operators. As a result, DNA, Elisa and Telia are joint winners of the 5G Video Experience award with scores of 80.6-82.2 points on a 100 point scale. All three placed in the Excellent (75 or above) category. This indicates a very consistent experience across all users, video streaming providers and resolutions tested on 5G connections, with fast loading times and almost non-existent stalling.

DNA saw the largest improvement in its score relative to that to Video Experience — the overall experience reported by our users when streaming mobile video across all generations of mobile technology — with an increase of 17.8 points. Elisa and Telia saw increases of 15.7 and 14.3 points, respectively.

Definitions

5G Video Experience quantifies the quality of mobile video experienced by Opensignal users on real-world video streams when they were connected to 5G. The metric is based on an International Telecommunication Union (ITU) approach, built upon detailed studies which have derived a relationship between technical parameters, including picture quality, video loading time and stall rate, with the perceived video experience as reported by real people. To calculate 5G Video Experience, we are directly measuring video streams from end-user devices and using this ITU approach to quantify the video experience observed by our users on each operator’s 5G network on a scale from 0 to 100. The videos tested include a mixture of resolutions — including Full HD (FHD) and 4K / Ultra HD (UHD) — and are streamed directly from the world’s largest video content providers.

Learn more

National Analysis

DNA, Elisa and Telia share the 5G Games Experience award with statistically tied scores of 72.8-76.8 points on a 100 point scale. This puts the operators on the border between the Fair (65-75) and Good (75-85) categories.

Definitions

5G Games Experience measures how mobile users experience real-time multiplayer mobile gaming on an operator's 5G network. It analyzes how our users’ multiplayer mobile gaming experience was affected by mobile network conditions including latency, packet loss and jitter. 5G Games Experience for each operator is calculated on a scale from 0 to 100.

5G Games Experience quantifies the experience when playing real-time multiplayer mobile games on mobile devices connected to servers located around the world. The approach is built on several years of research quantifying the relationship between technical network parameters and the gaming experience as reported by real mobile users. These parameters include latency (round trip time), jitter (variability of latency) and packet loss (the proportion of data packets that never reach their destination). Additionally, it considers multiple genres of multiplayer mobile games to measure the average sensitivity to network conditions. The games tested include some of the most popular real-time multiplayer mobile games (such as Fortnite, Pro Evolution Soccer and Arena of Valor) played around the world. Calculating 5G Games Experience starts with measuring the end-to-end experience from users’ devices to internet end-points that host real games.

Learn more

National Analysis

Due to a three-way statistical tie, DNA, Elisa and Telia are joint winners of the 5G Voice App Experience award with scores of 81.6-82.9 points on a 100 point scale.

Our Finnish users therefore had a Good (80-87) 5G Voice App Experience, regardless of their choice of operator. This indicates that many users were satisfied. Minor quality impairments were experienced by some users. Sometimes the background was not quite clear, it could have been either hazy or not loud enough. Clicking sounds or distortion were very rarely present.

Definitions

5G Voice App Experience quantifies the experience of Opensignal users when using over-the-top voice apps — such as WhatsApp, Skype and Facebook Messenger — on an operator’s 5G network. It uses a model derived from the International Telecommunication Union (ITU) approach for quantifying overall voice call quality and a series of calibrated technical parameters. This model characterizes the exact relationship between the technical measurements and perceived call quality. 5G Voice App Experience for each operator is calculated on a scale from 0 to 100.

Learn more

National Analysis

Our users reported their fastest average 5G download speeds on DNA and Telia’s networks, making the two operators joint winners of the 5G Download Speed award. They win with statistically tied scores of 226.4-247.9 Mbps. Elisa scored 221.5 Mbps and while its confidence intervals overlap with Telia’s, they do not overlap with DNA’s — and it therefore narrowly misses out on joining its rivals on the winners’ podium.

Our users’ average 5G download speeds were 4.3-4.9 times faster than their corresponding speeds across all generations of mobile technology. Our Telia users saw the largest uplift relative to their Download Speed Experience (4.9 times), while DNA users reported the largest absolute increase (193.4 Mbps).

Definitions

5G Download Speed shows the average download speed experienced by Opensignal users across an operator’s 5G network. 5G Download Speed for each operator is calculated in Mbps (Megabits per second).

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National Analysis

DNA is the outright winner of the 5G Upload Speed award. It wins with a score of 34.1 Mbps — around 10.4 Mbps faster than Telia and Elisa, which were statistically tied for second place.

Our DNA users also saw the largest uplift when we compare average 5G upload speeds against overall upload speeds measured across all generations of mobile technology — both in absolute and relative terms — DNA’s 5G Upload Speed score was 18.2 Mbps (2.2 times) faster than its Upload Speed Experience score, while Elisa and Telia saw improvements of 11.1 Mbps (1.9 times) and 10.5 Mbps (1.8 times), respectively.

Definitions

5G Upload Speed measures the average upload speeds experienced by Opensignal users across an operator’s 5G network. 5G Upload Speed for each operator is calculated in Mbps (Megabits per second).

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DNA

Elisa

Telia

Availability
5G Availability
Availability
% of time
DNA
98.8
Elisa
99.3
Telia
99.0
0255075100
The brackets represent confidence intervals.
Read why confidence intervals are important.
Download Image
5G Availability
% of time
DNA
11.2
Elisa
16.9
Telia
14.4
05101520
The brackets represent confidence intervals.
Read why confidence intervals are important.
Download Image

National Analysis

Our Elisa users spent the greatest proportion of time, 99.3%, with a 3G or better connection — making Elisa the sole winner of the Availability award. DNA and Telia were statistically tied for second place with scores of 98.8-99%. The higher an operator’s Availability score, the less time our users on its network had no cellular signal or were forced to rely on 2G connections.

Definitions

Our availability metrics are not a measure of a network’s geographical extent. They won’t tell you whether you are likely to get a signal if you plan to visit a remote rural or nearly uninhabited region. Instead, they measure what proportion of time people have a network connection, in the places they most commonly frequent — something often missed by traditional coverage metrics. Looking at when users have a connection rather than where, provides us with a more precise reflection of the true user experience.

We also keep track of the instances that leave mobile users most frustrated: when there is no signal to connect to at all. The most common dead zones users struggle with occur indoors. As most of our availability data is collected indoors (as that’s where users spend most of their time), we’re particularly astute at detecting areas of zero signal.

Our availability metrics take a user-centric, time-based approach that complements the user-centric and geographical-based methodology used by our reach metrics.

Availability shows the proportion of time all Opensignal users on an operator’s network had either a 3G, 4G or 5G connection.

Map Definition

The coverage maps show the locations where we received measurements from users connecting with 3G or better mobile service. Each map provides an indication of the areas in which it is possible to obtain mobile service from that mobile operator.

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National Analysis

Our Elisa and Telia 5G users spent the greatest proportion of time with an active 5G connection, making these two operators the joint winners of the 5G Availability award. They win with statistically tied scores of 14.4-16.9%. DNA is in third place with 11.2%; while its confidence intervals overlap with Telia’s, DNA misses out on sharing the award with its rivals as its confidence intervals do not overlap with Elisa’s.

Definitions

Our availability metrics are not a measure of a network’s geographical extent. They won’t tell you whether you are likely to get a signal if you plan to visit a remote rural or nearly uninhabited region. Instead, they measure what proportion of time people have a network connection, in the places they most commonly frequent — something often missed by traditional coverage metrics. Looking at when users have a connection rather than where, provides us with a more precise reflection of the true user experience.

We also keep track of the instances that leave mobile users most frustrated: when there is no signal to connect to at all. The most common dead zones users struggle with occur indoors. As most of our availability data is collected indoors (as that’s where users spend most of their time), we’re particularly astute at detecting areas of zero signal.

Our availability metrics take a user-centric, time-based approach that complements the user-centric and geographical-based methodology used by our reach metrics.

5G Availability shows the proportion of time Opensignal users with a 5G device and a 5G subscription had an active 5G connection.

Map Definition

The coverage maps show the locations where we received measurements from users connecting with 3G or better mobile service. Each map provides an indication of the areas in which it is possible to obtain mobile service from that mobile operator.

Learn more

Excellent Consistent Quality
Core Consistent Quality
Excellent Consistent Quality
% of tests
DNA
92.0
Elisa
90.9
Telia
91.6
024487296
The brackets represent confidence intervals.
Read why confidence intervals are important.
Download Image
Core Consistent Quality
% of tests
DNA
96.4
Elisa
97.2
Telia
97.3
0255075100
The brackets represent confidence intervals.
Read why confidence intervals are important.
Download Image

National Analysis

The sole winner of the Excellent Consistent Quality award is DNA with a score of 92%. This means that 92% of our DNA users’ tests met the minimum recommended thresholds for users to watch HD video, complete group video conference calls and play games. DNA wins with a lead of just 0.4 percentage points over Telia’s score of 91.6%. Elisa is in third place with 90.9%.

Definitions

Consistent Quality measures how often users’ experience on a network was sufficient to support common applications’ requirements. It measures download speed, upload speed, latency, jitter, packet loss, time to first byte and the percentage of tests attempted which did not succeed due to a connectivity issue on either the download or server response component.

Full details on how the Consistent Quality metrics — Excellent Consistent Quality and Core Consistent Quality — are calculated can be found here.

Excellent Consistent Quality is the percentage of users’ tests that met the minimum recommended performance thresholds to watch HD video, complete group video conference calls and play games.

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National Analysis

Our Telia users had the highest percentage of tests that met the minimum recommended thresholds for lower performance applications including SD video, voice calls and web browsing. Telia is therefore the outright winner of the Core Consistent Quality award. It wins with a score of 97.3% and a lead of 0.2 percentage points over second placed Elisa. DNA is in third place with 96.4%.

Definitions

Consistent Quality measures how often users’ experience on a network was sufficient to support common applications’ requirements. It measures download speed, upload speed, latency, jitter, packet loss, time to first byte and the percentage of tests attempted which did not succeed due to a connectivity issue on either the download or server response component.

Full details on how the Consistent Quality metrics — Excellent Consistent Quality and Core Consistent Quality — are calculated can be found here.

Core Consistent Quality is the percentage of users’ tests that met the minimum recommended performance thresholds for lower performance applications including SD video, voice calls and web browsing.

Learn more

Related Analysis

Our Methodology

Collecting billions of individual measurements daily from over 100 million devices globally, Opensignal independently analyzes mobile and broadband user experience on every major network operator around the globe.

About Opensignal

Opensignal is the leading global provider of independent insights into consumers' connectivity experiences and choice of carrier. Our proprietary insights into mobile and broadband networks give operators the solutions they need to profitably compete and win, from executive level scorecards and public validation to pin-point level engineering analytics and consumer decision dynamics.

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