Albania

Mobile Network Experience Report
April 2022

Opensignal is the independent global standard for analyzing consumer mobile experience. Our industry reports are the definitive guide to understanding the true experience consumers receive on wireless networks.

Author: Ian Fogg, VP Analysis Data Collection Period: Jan 01 - Mar 31, 2022

Albania

Mobile Network Experience Report
April 2022

Opensignal is the independent global standard for analyzing consumer mobile experience. Our industry reports are the definitive guide to understanding the true experience consumers receive on wireless networks.

Author: Ian Fogg, VP Analysis

Data Collection Period: Jan 01 - Mar 31, 2022

Key Findings

The Download Speed Experience award is won by Vodafone

With users' average download speed of 34.6 Mbps, Vodafone wins the Download Speed Experience Award. Our users connecting with second placed One saw speeds of 29.7 Mbps, which was far ahead of ALBtelecom users' average speeds of 14.6 Mbps.

Vodafone wins the Video Experience award

Vodafone's score of 57.3 was slightly ahead of One's 52.3. Again, both operators were significantly ahead of third placed ALBtelecom's score of 41.2 on a 100-point scale. However, Vodafone was the only operator to rate as Good (55-65), with both other operators placing in the Fair category (40-55).

Users on One enjoyed the best multiplayer gaming experience

One, the winner of the Games Experience award , had a score of 73.2 on a 100-point scale. Games Experience measures how mobile users experience real-time multiplayer gaming considering a variety of genres of game including battle royale — examples of which include PUBG and Fortnite — sports titles and massive online battle area games such as Arena of Valor.

Users saw the most consistent experience when using Vodafone

Vodafone wins both the Excellent and Core Consistency awards. These categories measure how often users' experience on a network was sufficient to support a variety of common applications' requirements. Vodafone's Excellent Core Consistency score of 77.7% was well ahead of ALBtelecom's 68.1% and One's 68%.

One and Vodafone jointly win Availability, Upload Speed and Voice App Experience

In three categories there is no clear winner, as One and Vodafone share the awards. In each, the scores of the two operators are statistically tied.

Mobile Experience Awards

April 2022, Albania Report
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Market Overview

It's all change with the acquisitions of both ALBtelecom and One by Hungarian-headquartered 4iG underway. Both the ALBtelecom and One deals completed in March. The operators are yet to integrate and continued to operate separate services under each brand for the time period covered by this report.

With Vodafone winning the most awards in this report there is a lot for the combination of One and ALBtelecom to do to close the mobile network experience gap. While Vodafone wins five awards outright and jointly wins a further three, ALBtelecom failed to win any award in this report. One is competitive with Vodafone in most categories. 4iG will need to ensure its soon to be integrated operator raises its game to win awards in future.

The arrival of 5G in Albania should offer opportunities to improve. As we have seen in other markets, the 5G experience globally is notably superior to older 3G and 4G technologies. And, the necessary network upgrades offer a way for soon to be merged One and ALBtelecom to compete more successfully with Vodafone on mobile experience.

Our results in this report are based on measurements collected across all major mobile operators in Albania – ALBtelecom, One and Vodafone – over the period of 90 days between January 1, 2022 and March 31, 2022, to see how they fared.

Overall Experience
Coverage
Consistency
Video Experience
Games Experience
Voice App Experience
Download Speed Experience
Upload Speed Experience
Video Experience
in 0-100 points
ALBtelecom
41.2
One
52.3
Vodafone
57.3
0 15 30 45 60
The brackets represent confidence intervals.
Read why confidence intervals are important.
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Games Experience
in 0-100 points
ALBtelecom
47.1
One
73.2
Vodafone
69.0
0 19 38 57 76
The brackets represent confidence intervals.
Read why confidence intervals are important.
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Voice App Experience
in 0-100 points
ALBtelecom
73.6
One
79.7
Vodafone
78.9
0 21.5 43 64.5 86
The brackets represent confidence intervals.
Read why confidence intervals are important.
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Download Speed Experience
in Mbps
ALBtelecom
14.6
One
29.7
Vodafone
34.6
0 10 20 30 40
The brackets represent confidence intervals.
Read why confidence intervals are important.
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Upload Speed Experience
in Mbps
ALBtelecom
5.1
One
11.1
Vodafone
10.3
0 4 8 12 16
The brackets represent confidence intervals.
Read why confidence intervals are important.
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Definitions

Opensignal’s Video Experience quantifies the quality of video streamed to mobile devices by measuring real-world video streams over an operator's networks. The metric is based on an International Telecommunication Union (ITU) approach, built upon detailed studies which have derived a relationship between technical parameters, including picture quality, video loading time and stall rate, with the perceived video experience as reported by real people. To calculate video experience, we are directly measuring video streams from end-user devices and using this ITU approach to quantify the overall video experience for each operator on a scale from 0 to 100. The videos tested include a mixture of resolutions — including Full HD (FHD) and 4K / Ultra HD (UHD) — and are streamed directly from the world’s largest video content providers.

In addition to Video Experience, we report on the following metrics related to video experience:

  • 5G Video Experience: The average Video Experience of Opensignal users when they were connected to an operator’s 5G network.
  • Video Experience – 5G Users: The average Video Experience of Opensignal users with a 5G device and a 5G subscription across an operator's networks. It factors in 2G, 3G, 4G and 5G video experience along with the availability of each technology.
  • 4G Video Experience: The average Video Experience of Opensignal users on an operator's 4G network.
  • 3G Video Experience: The average Video Experience of Opensignal users on an operator’s 3G network.

Definitions

Opensignal’s Games Experience measures how mobile users experience real-time multiplayer mobile gaming on an operator’s network. Measured on a scale of 0-100, it analyzes how our users’ multiplayer mobile gaming experience is affected by mobile network conditions including latency, packet loss and jitter.

Games Experience quantifies the experience when playing real-time multiplayer mobile games on mobile devices connected to servers located around the world. The approach is built on several years of research quantifying the relationship between technical network parameters and the gaming experience as reported by real mobile users. These parameters include latency (round trip time), jitter (variability of latency) and packet loss (the proportion of data packets that never reach their destination). Additionally, it considers multiple genres of multiplayer mobile games to measure the average sensitivity to network conditions. The games tested include some of the most popular real-time multiplayer mobile games (such as Fortnite, Pro Evolution Soccer and Arena of Valor) played around the world.

Calculating Games Experience starts with measuring the end-to-end experience from users’ devices to internet end-points that host real games. The score is then measured on a scale from 0 to 100.

In addition to Games Experience, we report on the following metrics related to games experience:

  • 5G Games Experience: The average Games Experience of Opensignal users when they were connected to an operator’s 5G network.
  • Games Experience – 5G Users: The average Games Experience of Opensignal users with a 5G device and a 5G subscription across an operator's networks. It factors in 2G, 3G, 4G and 5G games experience along with the availability of each technology.
  • 4G Games Experience: The average Games Experience of Opensignal users on an operator's 4G network.
  • 3G Games Experience: The average Games Experience of Opensignal users on an operator's 3G (e.g. UMTS/HSPA or CDMA 1X EV-DO) network.

Definitions

Opensignal's Voice App Experience measures the quality of experience for over-the-top (OTT) voice services — mobile voice apps such as WhatsApp, Skype and Facebook Messenger — using a model derived from the International Telecommunication Union (ITU) approach for quantifying overall voice call quality and a series of calibrated technical parameters. This model characterizes the exact relationship between the technical measurements and perceived call quality. Voice App Experience for each operator is calculated on a scale from 0 to 100.

In addition to Voice App Experience, we report on the following metrics related to voice app experience:

  • 5G Voice App Experience: The average Voice App Experience of Opensignal users when they were connected to an operator’s 5G network.
  • Voice App Experience – 5G Users: The average Voice App Experience of Opensignal users with a 5G device and a 5G subscription across an operator's networks. It factors in 2G, 3G, 4G and 5G voice app experience along with the availability of each technology.
  • 4G Voice App Experience: The average Voice App Experience of Opensignal users on an operator's 4G network.
  • 3G Voice App Experience: The average Voice App Experience of Opensignal users on an operator's 3G (e.g. UMTS/HSPA or CDMA 1X EV-DO) network.

Definitions

Measured in Mbps, Download Speed Experience represents the typical everyday speeds a user experiences across an operator’s mobile data networks.

In addition to Download Speed Experience, we report on the following metrics related to download speeds:

  • 5G Download Speed: The average download speed observed by Opensignal users with active 5G connections.
  • Download Speed Experience – 5G Users: The average download speeds experienced by Opensignal users with a 5G device and a 5G subscription across an operator’s networks. It factors in 2G, 3G, 4G, and 5G download speeds along with the availability of each technology.
  • 4G Download Speed: The average downlink speed observed by Opensignal users when they were connected to 4G.
  • 3G Download Speed: The average downlink speed observed by Opensignal users when they were connected to 3G (e.g. UMTS/HSPA or CDMA 1X EV-DO).

Definitions

Upload Speed Experience measures the average upload speeds for each operator observed by our users across their mobile data networks. Typically upload speeds are slower than download speeds, as current mobile broadband technologies focus resources on providing the best possible download speed for users consuming content on their devices. As mobile internet trends move away from downloading content to creating content and supporting real-time communications services, upload speeds are becoming more vital and new technologies are emerging that boost upstream capacity.

In addition to Upload Speed Experience, we report on five supporting metrics related to upload speeds:

  • 5G Upload Speed: The average upload speed observed by Opensignal users with active 5G connections.
  • Upload Speed Experience – 5G Users: The average upload speeds experienced by Opensignal users with a 5G device and a 5G subscription across an operator’s networks. It factors in 2G, 3G, 4G, and 5G upload speeds along with the availability of each technology.
  • 4G Upload Speed: The average uplink speed observed by Opensignal users when they were connected to 4G.
  • 3G Upload Speed: The average uplink speed observed by Opensignal users when they were connected to 3G (e.g. UMTS/HSPA or CDMA 1X EV-DO).

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ALBtelecom

One

Vodafone

Availability
4G Coverage Experience
Availability
% of time
ALBtelecom
93.6
One
96.8
Vodafone
96.5
0 25 50 75 100
The brackets represent confidence intervals.
Read why confidence intervals are important.
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4G Coverage Experience
in 0-10 points
ALBtelecom
4.9
One
7.7
Vodafone
8.0
0 2.5 5 7.5 10
The brackets represent confidence intervals.
Read why confidence intervals are important.
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Definitions

Our availability metrics are not a measure of a network’s geographical extent. They won’t tell you whether you are likely to get a signal if you plan to visit a remote rural or nearly uninhabited region. Instead, they measure what proportion of time people have a network connection, in the places they most commonly frequent — something often missed by traditional coverage metrics. Looking at when users have a connection rather than where, provides us with a more precise reflection of the true user experience.

We also keep track of the instances that leave mobile users most frustrated: when there is no signal to connect to at all. The most common dead zones users struggle with occur indoors. As most of our availability data is collected indoors (as that’s where users spend most of their time), we’re particularly astute at detecting areas of zero signal.

Our availability metrics take a user-centric, time-based approach that complements the user-centric and geographical-based methodology used by our reach metrics.

Availability shows the proportion of time all Opensignal users on an operator’s network had either a 3G, 4G or 5G connection.

Definitions

4G Coverage Experience measures how mobile subscribers experience 4G coverage on an operator’s network. Measured on a scale of 0-10, it analyzes the locations where customers of a network operator received a 4G signal relative to the locations visited by users of all network operators.

In simple terms, 4G Coverage Experience measures the mobile coverage experience in all the locations that matter most to everyday users — i.e. all the places where they live, work and travel. It considers all the areas that Opensignal users visit, the portion of locations that 4G is available to them, and locations that more users visit have higher importance to them.

The coverage maps show the locations where we received measurements from users connecting with 3G or better mobile service. Each map provides an indication of the areas in which it is possible to obtain mobile service from that mobile operator.

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Excellent Consistent Quality
Core Consistent Quality
Excellent Consistent Quality
% of tests
ALBtelecom
68.1
One
68.0
Vodafone
77.7
0 20 40 60 80
The brackets represent confidence intervals.
Read why confidence intervals are important.
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Core Consistent Quality
% of tests
ALBtelecom
83.7
One
85.8
Vodafone
88.9
0 22.5 45 67.5 90
The brackets represent confidence intervals.
Read why confidence intervals are important.
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Definitions

Consistent Quality measures how often users’ experience on a network was sufficient to support common applications’ requirements. It measures download speed, upload speed, latency, jitter, packet loss, time to first byte and the percentage of tests attempted which did not succeed due to a connectivity issue on either the download or server response component.

The Consistent Quality metrics — Excellent Consistent Quality and Core Consistent Quality — are calculated using data from our sister company Tutela and uses its methodology, full details of which can be found here.

Excellent Consistent Quality is the percentage of users’ tests that met the minimum recommended performance thresholds to watch HD video, complete group video conference calls and play games.

Definitions

Consistent Quality measures how often users’ experience on a network was sufficient to support common applications’ requirements. It measures download speed, upload speed, latency, jitter, packet loss, time to first byte and the percentage of tests attempted which did not succeed due to a connectivity issue on either the download or server response component.

The Consistent Quality metrics — Excellent Consistent Quality and Core Consistent Quality — are calculated using data from our sister company Tutela and uses its methodology, full details of which can be found here.

Core Consistent Quality is the percentage of users’ tests that met the minimum recommended performance thresholds for lower performance applications including SD video, voice calls and web browsing.

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Related Analysis

Our Methodology

Collecting billions of individual measurements daily from over 100 million devices globally, Opensignal independently analyzes mobile user experience on every major network operator around the globe.

About Opensignal

Opensignal is the mobile analytics company committed to improving mobile connectivity across the globe. We are the independent authority for understanding the true experience consumers receive on wireless networks.

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