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AIS has never won an Opensignal speed award before, but this has changed now as our AIS users saw both the fastest average download and upload speeds in Thailand. AIS takes home the Download Speed Experience award after a breathtaking increase in users’ speeds of 10.4 Mbps, which helped it to move from third to first place. AIS’ score is 18.1 Mbps which is over twice as fast as its score in our previous report and 2.6 Mbps (16.4%) ahead of previous winner TrueMove H.
Similarly to the Download Speed Experience award, AIS claims the Upload Speed Experience award for the first time, after an impressive increase compared to our previous report. Our users on AIS’s network saw an increase of around 70% in their average upload speeds. With a score of 8 Mbps, AIS landed in first place, beating the previous title holder TrueMove H whose users experienced 0.2 Mbps slower average upload speed than our AIS users.
Ever since we introduced our Video Experience award in our May 2019 report, TrueMove H has won it either jointly, or outright, in every report so far. The operator wins again this time, with a score of 62.5 points on a 100-point scale — 2.7 points ahead of second-placed DTAC and 6.1 points ahead of AIS. All Thai operators placed in the Good category (55-65) for the quality of video streaming experience across mobile networks.
Opensignal first included the Voice App Experience award in our November 2019 and the Games Experience award — in April 2020. AIS dominated both of these categories since the very beginning — and this time is no different, as AIS outright wins Voice App Experience and Games Experience for the fifth and fourth time in a row, respectively. AIS is also the only operator in Thailand to place in the Fair (65-75) category for Games Experience.
As with the case for the two experiential awards — Games Experience and Voice App Experience — we are yet to see a different winner of the 4G Coverage Experience award in Thailand, other than AIS. The operator wins this award outright for the fourth consecutive time, with a score of 9.2 points, and remains the sole holder since we introduced it in April 2020. AIS also claims the 4G Availability award for the seventh time in a row, remaining unbeatable since our November 2018 report, when it pried the award out of TrueMove H’s hands.
In our ninth report on mobile network experience in Thailand, AIS dominates the awards table with six outright wins — the most it has ever gained in the history of our Thai reports. After impressive boosts in speeds, AIS snatched our two speed awards — Download Speed Experience and Upload Speed — away from the previous winner, TrueMove H. The operator also defended its crowns in the Games Experience, Voice App Experience, 4G Availability and 4G Coverage Experience categories. Video Experience is the only award AIS is missing for the clean sweep in Thailand, as TrueMove H keeps a firm grip of it.
In this report, we've analyzed the mobile network experience for all three of Thailand's national operators — AIS, DTAC and TrueMove H — over a period of 90 days beginning July 1 and ending September 28, 2021, to see how they fared. Alongside the national analysis, we've also measured our users' experience in seven regions of the country to see how they match up. 5G measurements contributed to the overall scores.
To provide a greater understanding of the mobile experience, we also publish additional metrics looking at the experience of 5G users in Thailand. This differs from our mobile network experience awards because instead of representing the experience for all users, these additional metrics reflect the overall experience of only those smartphone users that have both a 5G tariff plan and a 5G smartphone model taking into account the amount of time 5G users spent connected to 4G and 5G.
Also on 5G we have also published a companion report — Thailand 5G Experience Report — which analyzes the experience of our 5G users when connected to 5G technology.
| Mobile Experience Awards Thailand | |||
|---|---|---|---|
November 2021,
Thailand Report
|
A
AIS
|
D
DTAC
|
T
TrueMove H
|
Video Experience
| |||
Games Experience
| |||
Voice App Experience
| |||
Download Speed Experience
| |||
Upload Speed Experience
| |||
4G Availability
| |||
4G Coverage Experience
| |||
|
Mobile Experience Awards Winners
|
November 2021,
Thailand
|
|---|---|
|
Video Experience
|
T
TrueMove H
|
|
Games Experience
|
A
AIS
|
|
Voice App Experience
|
A
AIS
|
|
Download Speed Experience
|
A
AIS
|
|
Upload Speed Experience
|
A
AIS
|
|
4G Availability
|
A
AIS
|
|
4G Coverage Experience
|
A
AIS
|
For the fifth consecutive time, TrueMove H wins the Video Experience award outright. The operator also shared the award with DTAC in our May 2019 report — which means TrueMove H holds the distinction of winning this award outright or jointly in every report since its introduction.
TrueMove H users saw a score of 62.5 points on a 100-point scale — 2.7 points ahead of second-placed DTAC and 6.1 points ahead of AIS. Notably, TrueMove H’s lead over its competitors decreased compared to the previous report — down from 3.7 points over DTAC and 10.4 points over AIS. Thanks to a 2.2-point increase in its score, AIS moved up one category, from Fair (40-55) to Good (55-65), joining the other two operators. However, looking at the overall scores of our 5G users, AIS placed in the Excellent category (75 and above), while TrueMove H and DTAC rated as Very Good (65-75). With the further development of 5G networks in Thailand, AIS could become a potential contender for the Video Experience award and complete the clean sweep.
|
Video Experience
Additional Metrics |
A
AIS
|
D
DTAC
|
T
TrueMove H
|
|---|---|---|---|
| in 0-100 points | |||
|
Video Experience – 5G Users
| 75.3 (± 0.50) | 71.4 (± 0.98) | 74.2 (± 0.40) |
| Video Experience – 5G Users | in 0-100 points |
|
A
AIS
|
75 (± 0.50) |
|
D
DTAC
|
71 (± 0.98) |
|
T
TrueMove H
|
74 (± 0.40) |
Opensignal’s Video Experience metric quantifies the quality of video streamed to mobile devices by measuring real-world video streams over an operator's networks. To calculate video experience, we are directly measuring video streams from end-user devices and using an ITU-based approach to quantify the overall video experience for each operator on a scale from 0 to 100. The videos tested include a mixture of resolutions and are streamed directly from the world’s largest video content providers.
This marks AIS’s fourth outright win in a row of the Games Experience award — the operator has solely claimed this award in every Thailand Mobile Network Experience report since we introduced it in April 2020. This time, however, AIS saw a decline in its score of 3.6 points, which allows its competitors to catch up to some extent, due to their modest increases in scores.
Second-placed DTAC reduced AIS’s lead, from 10.1 points in our last report down to 5.5 points this time. Still, AIS remains the only operator in Thailand to place in the Fair (65-75) category for Games Experience. However, our 5G users on all the main Thai networks had a Good (75-85) gaming experience, meaning most users deemed the experience acceptable and did not experience a delay between their actions and the game.
|
Games Experience
Additional Metrics |
A
AIS
|
D
DTAC
|
T
TrueMove H
|
|---|---|---|---|
| in 0-100 points | |||
|
Games Experience – 5G Users
| 77.5 (± 0.59) | 75.2 (± 1.14) | 76.1 (± 0.64) |
| Games Experience – 5G Users | in 0-100 points |
|
A
AIS
|
77 (± 0.59) |
|
D
DTAC
|
75 (± 1.14) |
|
T
TrueMove H
|
76 (± 0.64) |
Opensignal’s Games Experience metric is a measure of how mobile users experience real-time multiplayer mobile gaming on an operator’s network. Measured on a scale of 0-100, it analyzes how the multiplayer mobile gaming experience is affected by mobile network conditions including latency, packet loss and jitter to determine the impact on gameplay and the overall multiplayer gaming experience.
The Voice App Experience award is another experiential award category that has been dominated by AIS since its introduction. The operator wins outright for the fifth consecutive time.
Similarly to the Games Experience award, AIS’s lead over second-placed DTAC has diminished from four to 2.4 points, due to a minor decline in AIS’s score of 0.8 points and a small increase of DTAC’s score of 0.7 points. Both operators placed in the Acceptable category (74-80), while TrueMove H rated as Poor (66-74).
|
Voice App Experience
Additional Metrics |
A
AIS
|
D
DTAC
|
T
TrueMove H
|
|---|---|---|---|
| in 0-100 points | |||
|
Voice App Experience – 5G Users
| 81.2 (± 0.28) | 80.8 (± 0.52) | 80.4 (± 0.27) |
| Voice App Experience – 5G Users | in 0-100 points |
|
A
AIS
|
81 (± 0.28) |
|
D
DTAC
|
81 (± 0.52) |
|
T
TrueMove H
|
80 (± 0.27) |
Opensignal's Voice App Experience measures the quality of experience for over-the-top (OTT) voice services — mobile voice apps such as WhatsApp, Skype, Facebook Messenger etc. — using a model derived from an International Telecommunication Union (ITU) approach for quantifying overall voice call quality and a series of calibrated technical parameters. This model characterizes the exact relationship between the technical measurements and perceived call quality. Voice App Experience for each operator is calculated on a scale from 0 to 100.
AIS moves from third to first place and wins the Download Speed Experience award for the first time. Our users on AIS’s network saw an impressive jump in average download speeds from 7.8 Mbps in our previous report to 18.1 Mbps this time. This means more than two times faster than our AIS users’ speed in our May 2021 report. This allowed AIS to pull ahead of the previous winner TrueMove H, with a lead of 2.6 Mbps (16.4%). Second-placed TrueMove H saw a minor increase of 0.2 Mbps, clocking in at 15.6 Mbps — while the previous runner-up DTAC seems to lag behind with average download speeds of 10.2 Mbps, as experienced by our users.
|
Download Speed Experience
Additional Metrics |
A
AIS
|
D
DTAC
|
T
TrueMove H
|
|---|---|---|---|
| in Mbps | |||
|
Download Speed Experience – 5G Users
| 138.1 (± 3.34) | 27.9 (± 1.03) | 61.9 (± 1.10) |
| Download Speed Experience – 5G Users | in Mbps |
|
A
AIS
|
138 (± 3.34) |
|
D
DTAC
|
28 (± 1.03) |
|
T
TrueMove H
|
62 (± 1.10) |
Looking at our overall speeds as experienced by our 5G users, we again saw AIS in the lead, an impressive average download speed of 138.1 Mbps — more than twice as fast as that seen by our users on second-placed TrueMove H (61.9 Mbps). Notably, in our recent 5G Global Mobile Network Experience Awards report, AIS achieved the highest score of 1775.2% for Download Speed — 5G Global Impact. This means that AIS users experienced the highest improvement in the world when comparing their download speeds on 5G against those on4G — nearly 19 times faster.
AIS wins the Upload Speed Experience award for the first time, after our users on its network saw a 69.6% increase in their average upload speeds. Our AIS users’ average upload speeds clocked in at 8 Mbps, just 0.2 Mbps (2.8%), ahead of the previous winner TrueMove H, which didn’t see changes in its users’ average upload speeds. DTAC saw an increase of 0.4 Mbps (10.6%), but its average upload speeds were still less than half of those experienced by our TrueMove H’s users.
|
Upload Speed Experience
Additional Metrics |
A
AIS
|
D
DTAC
|
T
TrueMove H
|
|---|---|---|---|
| in Mbps | |||
|
Upload Speed Experience – 5G Users
| 21.9 (± 0.47) | 7.2 (± 0.31) | 17.7 (± 0.25) |
| Upload Speed Experience – 5G Users | in Mbps |
|
A
AIS
|
22 (± 0.47) |
|
D
DTAC
|
7 (± 0.31) |
|
T
TrueMove H
|
18 (± 0.25) |
Our 5G users on AIS’s networks enjoyed average overall speeds of 21.9 Mbps, 4.3 Mbps more than what our 5G users on TrueMove H’s saw. Both operators were recognized in our 5G Global Mobile Network Experience Awards report for Upload Speed — 5G Global Impact, with 350.1% and 137.3% uplifts compared to their average 4G upload speeds, respectively.
AIS wins the 4G Availability award for the seventh time in a row, with a score of 93% — meaning, our 4G users were, on average, connected to 4G or better services on its network for 93% of the time. AIS managed to widen its lead over second-placed DTAC from 2.1 to 2.5 percentage points, even though all of the main operators in Thailand saw their scores decline by 1.7-2.3 percentage points.
Opensignal’s 4G Availability metric shows the average proportion of time that our users spend with a 4G or better connection on each operator's network.
Similarly to the two experiential awards — Voice App Experience and Games Experience — AIS remains unbeatable for the 4G Coverage Experience award since its introduction to our reports. The operator wins this award for the fourth time in a row, with a score of 9.2 points on a 10-point scale. AIS beat second-placed TrueMove H by 0.4 points and all three operators increased their scores by 0.2 points each.
Opensignal’s 4G Coverage Experience metric is a measure of how mobile subscribers experience 4G coverage on an operator’s network. Measured on a scale of 0-10, it analyzes the locations where customers of a network operator received a 4G signal relative to the locations visited by users of all network operators.
In our previous regional analysis, TrueMove H won 21 awards outright, while AIS came solely victorious in 18 awards and shared three additional wins with DTAC. This time, we saw AIS dominating the awards table at a regional level — with 28 outright and six joint wins out of 42 awards available — including wins in all seven regions for Download Speed Experience. TrueMove H takes home only eight outright awards this time, including all seven of the regions for Video Experience, and two additional joint wins. DTAC shares four regional awards with AIS, one more than in our previous report.
The bulk of TrueMove H’s regional outright wins come from the Video Experience category. The operator scooped awards in all seven regions, placing in the Good (55-65) for six out of them and in the Very Good (65-75) category for Bangkok Metropolis. In the capital, TrueMove H saw the highest score of 68.7 points in the country. DTAC placed in the Good category in all seven regions, while AIS rated Good in five regions and Fair (40-55) in the Northeast and South.
Previously, AIS saw seven outright wins across the country for Games Experience — but this time DTAC forced a statistical tie against AIS in the West. AIS still outright wins in six regions, with the highest regional score of 75.8 points in Bangkok Metropolis, which placed the mobile network in the Good (75-85) category. AIS rated Fair (65-75) in five regions and Poor (40-65) in the North.
A similar story happened in the Voice App Experience category — after AIS outright won in all seven regions in our last report, DTAC achieved a joint win in the West alongside AIS. AIS is the sole winner in all six remaining regions. With a score of 80.4 in Bangkok Metropolis, the highest in the country, AIS placed in the Good (80-87) category there, while rating as Acceptable (74-80) across six regions. DTAC placed in the Acceptable category everywhere save for the Northeast region, where it placed in the Poor (66-74) category.
We saw a truly extraordinary feat in the regional Download Speed Experience awards. After TrueMove H outright won in all seven regions in our previous report — AIS snatched them all away from the previous holder. Our users in Bangkok Metropolis saw their average download speeds exceed 20 Mbps, on AIS (23.8 Mbps) and TrueMove H’s networks (21.1 Mbps). Across all regions, AIS saw its leads over TrueMove H ranging between 1.5 and 2.9 Mbps — aside from the Northeast, where AIS’s lead over TrueMove H was almost 5 Mbps. With the exception of our DTAC users in the North, Northeast and South, all our Thai users saw average download speeds of at least 10 Mbps or higher across the country.
TrueMove H has lost its clean sweep of the Upload Speed Experience regional awards. The mobile operator retained one outright win in the Northeast — its only regional sole victory outside of the Video Experience metric category — and was forced to share the crowns in the East and West with AIS. On top of that, AIS outright wins in the North, Central, South and Bangkok Metropolis — clocking in with an average upload speed of 11.9 Mbps in the capital. Our users on TrueMove H also saw average upload speeds exceeding 10 Mbps in Bangkok Metropolis. Interestingly, our AIS users across all regions and our TrueMove H users in almost all the regions (aside from the South) enjoyed average upload speeds above 5 Mbps. Meanwhile, DTAC’s average upload speeds didn’t exceed 5 Mbps in any of the regions.
Finally, our 4G users in the capital spent at least 94% of their time connected to 4G or better services in Bangkok Metropolis across all three operators. AIS and DTAC narrowly avoided a three-way tie with TrueMove H in the same region, sharing the award between them instead.The North is another region where both of these mobile networks jointly win the award and the remaining five regions are claimed solely by AIS. Our AIS users were connected to 4G or better services for more than 90% of the time across all seven regions. By contrast, DTAC surpassed this threshold in Bangkok Metropolis, Central and North regions while TrueMove H did so only in Bangkok Metropolis with a score of 94.1%.
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Collecting billions of individual measurements daily from over 100 million devices globally, Opensignal independently analyzes mobile user experience on every major network operator around the globe.
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