Across Japan's eight regions we see both similarities and differences from the national awards picture.
In Kanto, which includes Tokyo, SoftBank wins all three experiential awards — Games, Voice App and Video Experience. NTT DoCoMo and Rakuten mirror their national wins for Download Speed and Upload Speed Experience respectively and au holds 4G Availability. But unlike in the national awards, Rakuten fails to jointly win Voice App Experience.
Rakuten users have a weaker experience in the more rural parts of Japan. While the new operators comfortably wins the Upload Speed Experience award in Kinki, Chubu as well as Kanto in sparsely populated Chugoku it is SoftBank that wins this award, while in Tohoku and Kyushu it is SoftBank and au that jointly win, and in Hokkaido Upload Speed Experience is a tie between NTT DoCoMo, Rakuten and SoftBank. Also, Rakuten jointly wins with au on Upload Speed Experience in Shikoku.
NTT DoCoMo uses had the fastest download speed in all eight regions.
The extent to which SoftBank's national success in Games and Video Experience is reflected at the regional level varies across the country. On Video Experience, SoftBank wins outright in Chubu, Chugoku, Hokkaido, Kanto, Kinki and Tohoku but has to settle for joint wins elsewhere. On Games Experience it has a clear win in Chubu, Kanto and Kinki, and has joint wins in Tohoku and Shikoku and jointly wins the the other three regions.
Select any region or city below to display individual breakdown