Introduction
Our second look at the Greek mobile network experience shows that Cosmote remains the dominant operator in terms of users' experience with the largest share of awards. Since our last report, Cosmote has maintained its strength in Download Speed Experience, Upload Speed Experience, 4G Availability, and 4G Coverage Experience, with improved scores in each category, and defended its lead in Games Experience. However, the operator remains in a statistical tie with Wind for Voice App Experience. Also, Wind beat Cosmote to win the Video Experience award outright with a 3.2 points increase in its Video Experience score since the last report.
In this report, we've analyzed the mobile network experience of Greece's three national operators — Cosmote, Vodafone and Wind— in the 90 day period starting April 1, 2021, and ending June 29, 2021 to see how they measure up. As all three operators have launched 5G services since the multi-band spectrum auction in December 2020, we have used 5G measurements in addition to those from previous generations of mobile network technology when determining the overall scores for each metric.
Wind and Vodafone reportedly switched on 5G initially in Athens and Thessaloniki. Wind aims to exceed 60% 5G coverage by the end of 2023, while Vodafone expects to cover 40% of the Greek population by March 2022. Meanwhile, Cosmote claims to have rolled out 5G in 29 cities and islands and aims to cover 60% of the population by the end of 2021. In addition, Cosmote plans to gradually shut down its 3G network from September 2021.
Expanding 5G coverage may be a key area of focus for Greek operators at the moment, but 4G continues to play a vital role because that's the network that users spend most of their time connected to. Also, strong 4G networks will pave the road for a smoother transition to next-generation 5G networks.