Our regional analysis has mainly played along national lines with TrueMove H and AIS winning 21 and 18 regional awards outright out of a possible 42. However, DTAC was a joint winner alongside AIS for 4G Availability in three regions — North, West and Bangkok Metropolis — with AIS winning in the remaining regions outright. The proportion of time that our AIS users spent connected to 4G ranged from 96.2% in Bangkok Metropolis to 92% in the West. DTAC’s 4G Availability scores only dipped below the 90% mark in the Northeast and South regions, while TrueMove H’s scores were also below this level in the same regions, and also in the West (but only by around 0.2 percentage points). However, TrueMove H was in last place in all seven regions for 4G Availability.
TrueMove H is the outright winner for Video Experience, Download Speed Experience and Upload Speed Experience in all seven regions, while the same was true for AIS for both Games Experience and Voice App Experience.
Our TrueMove H users had a Very Good (65-75) Video Experience in five out of seven regions, while our DTAC users’ experience in Bangkok Metropolis placed in the same category. The highest regional Video Experience score — 71.2 points — was reported by our TrueMove H users in Bangkok Metropolis.
Only our AIS users in Bangkok Metropolis observed a Good Games Experience and they also observed the highest regional Games Experience score — 77.9 points. AIS’s other regional scores for this award placed it in the Fair category. In contrast, our DTAC and TrueMove H users had a Fair Games Experience in Bangkok Metropolis — the two operators’ scores in the other regions placed in the Poor category.
Turning to our final experiential metric, Voice App Experience, our AIS users in the Central region and Bangkok Metropolis were the only ones to report a Good experience — the operator placed in the Acceptable category in all the other regions. Our DTAC users reported an Acceptable Voice App Experience in all but the Northeast region where they had a Poor one instead. Our TrueMove H users on the other hand, had an Acceptable Voice App Experience in the North region and Bangkok Metropolis, but a Poor one in the remaining five regions.
TrueMove H had the highest regional score for Download Speed Experience — an impressive 19.6 Mbps in Bangkok Metropolis. This score was 5.4-5.8 Mbps higher than that reported by our DTAC and AIS users in the same region. TrueMove H’s regional scores were comfortably in the double-digits with its lowest score being 12.3 Mbps in the Northeast. In contrast, AIS’s scores only rose above the 10 Mbps mark in Bangkok Metropolis with a score of 13.8 Mbps, while DTAC’s scores only crossed this threshold in Bangkok Metropolis (14.2 Mbps), West (11.2 Mbps) and Central (10.4 Mbps).
Remarkably, our TrueMove H users reported average upload speeds of 10.3 Mbps in Bangkok Metropolis, along with 8.2 Mbps in Central and 8 Mbps in the North. The lowest Upload Speed Experience score reportedly by our TrueMove H users was 5.6 Mbps in the South. By way of comparison, AIS’s regional Upload Speed Experience scores ranged between 8.1 Mbps and 3.2 Mbps, while DTAC’s were in the 4.2-2.8 Mbps range.
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