Mobile Network Experience Report Thailand November 2020

Thailand

Mobile Network Experience Report
November 2020

Opensignal is the independent global standard for analyzing consumer mobile experience. Our industry reports are the definitive guide to understanding the true experience consumers receive on wireless networks.

Author
Sam Fenwick Senior Analyst

Key findings

Our Thai users still had a Good Video Experience despite modest drops in all three operators’ scores

In our last report, the Video Experience across all three operators improved by one category — from Fair to Good — and in this report, AIS, TrueMove H and DTAC have all been able to maintain this rating despite their scores falling by 0.3-1 points. However, the same resilience eluded DTAC for Games Experience and TrueMove H for Voice App Experience, respectively, as they dropped down a category — from Fair to Poor for DTAC and from Acceptable to Poor for TrueMove H.

AIS wins five out of six awards in Bangkok Metropolis, ties with TrueMove H on Video Experience

AIS was the dominant operator in Bangkok Metropolis, winning all but one of our awards outright, but it had to share the Video Experience award with TrueMove H. In addition, across all the measures of the mobile experience where AIS won outright in Bangkok Metropolis, the operator’s score was the highest observed at the regional level, including 15 Mbps for Download Speed Experience and 9.3 Mbps for Upload Speed Experience.

Thailand’s good 4G Availability acts as a strong foundation for 5G

While the proportion of time our users spent connected to 4G services — 4G Availability — has fallen by 1.5-2 percentage points across all three national operators, it is still impressive with AIS users spending 93.5% of their time on average connected to 4G, while our DTAC and TrueMove H users reported scores of 90.3% and 89.9%, respectively. This level of 4G maturity bodes well for 5G users’ experience given that during the rollout of the technology they will likely be spending the majority of their time connected to 4G and that the form of 5G technology that typically is deployed first — 5G non-standalone access (NSA) — means that a 4G connection is required to connect to a 5G signal.

AIS holds onto four awards, but our speed awards remain in its rivals’ hands

AIS continues to dominate our awards table, having held onto four awards — Games Experience, Voice App Experience, 4G Availability and 4G Coverage Experience. Similarly, TrueMove H continues to hold the Video Experience and Upload Speed Experience awards, while DTAC has retained the Download Speed Experience award

AIS has extended its lead on Games Experience

AIS has now won our Games Experience award for two reports in a row. Its latest score — 69 points — is an impressive 9.8 points (16.6%) above that of second-placed DTAC. AIS’s margin of victory has risen by 2.6 points (or 5.9 percentage points) since our last report. However, when we look at the 3G Games Experience, our users on AIS’s network saw their average score drop by 9.6 points (18.5%), while their counterparts on DTAC and TrueMove H saw drops of 5.7 and 6.9%, respectively.

Introduction

Our awards table is unchanged from our previous report, with AIS holding onto four awards — Games Experience, Voice App Experience, 4G Availability and 4G Coverage Experience. Meanwhile, TrueMove H continues to hold the Video Experience and Upload Speed Experience awards, while DTAC has retained the Download Speed Experience award.

Digging a little deeper, our users across all three operators observed a drop in the quality of their mobile experience across the majority of our metrics, with the exceptions being 4G Coverage Experience where our users saw a 0.3 point improvement across all three operators and Download Speed Experience where our DTAC and TrueMove H users saw their speeds rise by 0.3 and 0.4 Mbps, respectively.

Looking forward, Thailand’s high 4G Availability is a great advantage from the perspective of the country’s 5G rollouts given that initial 5G deployments typically use 5G non-standalone access (NSA), which means that 5G devices can only access 5G networks when they’re connected to a 4G signal.

In this report, we've analyzed the mobile network experience for all three of Thailand's national operators — AIS, DTAC and TrueMove H — over a period of 90 days beginning July 1, 2020 to see how they fared. Alongside the national analysis, we've also measured our users' experience in seven regions of the country to see how they match up regionally. We have used 5G measurements in addition to those from previous generations of mobile network technology when determining the overall scores for each metric.

Opensignal Awards Table

Mobile Experience Awards, Thailand
November 2020, Thailand Report
Video Experience
Games Experience
Voice App Experience
Download Speed Experience
Upload Speed Experience
4G Availability
4G Coverage Experience
Download Image
Mobile Experience Awards Winners
November 2020, Thailand
Video Experience
Games Experience
Voice App Experience
Download Speed Experience
Upload Speed Experience
4G Availability
4G Coverage Experience
Download Image

Overview

Click on metric labels below for a quick preview
Video Experience
in 0-100 points
AIS
57.5
TrueMove H
61.2
DTAC
60.3
0 10 20 30 40 50 60 70 80 90 100
The brackets represent confidence intervals.
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National Analysis

Video Experience

TrueMove H continues to impress in terms of Video Experience, having now won the award on three consecutive occasions. This time, it won with a score of 61.2 out of 100, 0.9 points (1.4%) ahead of second placed DTAC’s score of 60.3. AIS came third with a score of 57.5. Our users on all three operators’ networks saw modest declines in their Video Experience, with scores dropping by 0.2-1.0 points depending on their choice of operator.

All three operators continued to place in the Good (55-65) category for this measure of the mobile experience. A Good rating means that our users enjoyed an acceptable experience when streaming mobile video at lower resolutions, but loading times may have been slow and stalling may have occurred, especially at higher resolutions.

As was the case in the previous report, our users observed a Very Good (65-75) 4G Video Experience when connected to TrueMove H and DTAC’s 4G networks; while seeing only a Good one on AIS’s 4G network. In addition, AIS has slipped down a category in terms of 3G Video Experience — from Fair (40-55) to Poor (under 40) — putting it in the same category as DTAC and leaving TrueMove H as the sole Thai operator with a Fair rating for 3G Video Experience.

Video Experience
in 0-100 points
AIS
57.5
TrueMove H
61.2
DTAC
60.3
0 10 20 30 40 50 60 70 80 90 100
The brackets represent confidence intervals.
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Video Experience
Supporting Metrics
in 0-100 points
4G Video Experience
61.3 (± 0.28) 65.1 (± 0.28) 65.3 (± 0.32)
3G Video Experience
38.6 (± 0.82) 45.4 (± 0.75) 38.2 (± 1.00)
+/- numeric values represent confidence intervals.
Mobile Network Experience Report | November 2020 | © Opensignal Limited
4G Video Experience in 0-100 points
61 (± 0.28)
65 (± 0.28)
65 (± 0.32)
3G Video Experience in 0-100 points
39 (± 0.82)
45 (± 0.75)
38 (± 1.00)
Mobile Network Experience Report | November 2020 | © Opensignal Inc.

Opensignal’s Video Experience metric quantifies the quality of video streamed to mobile devices by measuring real-world video streams over an operator's networks. The metric is derived on an International Telecommunication Union (ITU)-based approach, built upon detailed studies which have derived a relationship between technical parameters, including picture quality, video loading time and stall rate, with the perceived video experience as reported by real people. To calculate video experience, we are directly measuring video streams from end-user devices and using this ITU approach to quantify the overall video experience for each operator on a scale from 0 to 100. The videos tested include a mixture of resolutions and are streamed directly from the world’s largest video content providers.

Games Experience

AIS has now won our Games Experience award in two reports in a row. Its latest score — 69 points — is an impressive 9.8 points (16.6%) above that of second-placed DTAC. AIS’s margin of victory has risen by 2.6 points (or 5.9 percentage points) since our last report, despite declines across all three operators’ scores. In addition, AIS has remained in the Fair (65-75) category, while DTAC — which also had a Fair rating in our previous report — has joined TrueMove H in the Poor category (40-65). However, not everything has gone AIS’s way — it dropped down a category for 4G Games Experience — from Good to Fair and when we analyzed the 3G Games Experience, our users on its network saw their average score drop by 9.6 points (18.5%), while their counterparts on TrueMove H and DTAC saw drops of 2.2 points (5.7%) and 2.9 points (6.9%), respectively.

Games Experience
in 0-100 points
AIS
69.0
TrueMove H
57.8
DTAC
59.2
0 10 20 30 40 50 60 70 80 90 100
The brackets represent confidence intervals.
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Games Experience
Supporting Metrics
in 0-100 points
4G Games Experience
74.6 (± 0.30) 65.5 (± 0.41) 65.4 (± 0.47)
3G Games Experience
42.2 (± 0.93) 37.3 (± 0.23) 38.4 (± 0.36)
+/- numeric values represent confidence intervals.
Mobile Network Experience Report | November 2020 | © Opensignal Limited
4G Games Experience in 0-100 points
75 (± 0.30)
65 (± 0.41)
65 (± 0.47)
3G Games Experience in 0-100 points
42 (± 0.93)
37 (± 0.23)
38 (± 0.36)
Mobile Network Experience Report | November 2020 | © Opensignal Inc.

The Games Experience metric quantifies the experience when playing real-time multiplayer games on mobile devices connected to servers located around the world. The approach is built on several years of research quantifying the relationship between technical network parameters and the gaming experience as reported by real mobile users. Additionally, it considers multiple genres of multiplayer mobile games to measure the average sensitivity to network conditions. The games tested include some of the most popular real-time multiplayer mobile games — such as Fortnite, Garena Freefire, and PUBG — played around the world.

Voice App Experience

AIS’s lead over its peers on Voice App Experience has increased slightly since our last report, rising by 0.4 points to 3.2 points (4.3%) above second-placed DTAC’s score of 74.1 points out of 100. AIS has now held the Voice App Experience award across three consecutive reports, having won it ever since we first awarded it in Thailand this time last year. Our users have observed small declines in their experience across all three operators — in the 2-2.4 point range — since our last report. While our TrueMove H users saw a drop of 2.2 points, this was enough for the operator to drop down a category — from Acceptable (74-80) to Poor (66-74) — and break ranks with its peers who held onto their Acceptable Voice App Experience ratings.

An Acceptable rating means that our users were generally able to comprehend without repetition, although perceptible call quality impairments may have been experienced by some users, such as clicking sounds of short duration or distortion and/or the volume may not have been sufficiently loud. A Poor rating indicates that many users were dissatisfied and experienced call quality impairments experienced that were perceptible and may have been annoying.

While all three operators remain in the Poor category for 3G Voice App Experience, AIS was the only operator to place one category lower for 4G Voice App Experience, falling from Good (80-87) to Acceptable (74-80), though our users on all three operators’ 4G networks observed declines of 1.7-2.2 points and our AIS users observed the smallest drop in their score for this submetric.

Voice App Experience
in 0-100 points
AIS
77.3
TrueMove H
73.5
DTAC
74.1
0 10 20 30 40 50 60 70 80 90 100
The brackets represent confidence intervals.
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Voice App Experience
Supporting Metrics
in 0-100 points
4G Voice App Experience
78.6 (± 0.13) 75.3 (± 0.20) 75.5 (± 0.21)
3G Voice App Experience
70.7 (± 0.46) 66.2 (± 0.47) 67.8 (± 0.53)
+/- numeric values represent confidence intervals.
Mobile Network Experience Report | November 2020 | © Opensignal Limited
4G Voice App Experience in 0-100 points
79 (± 0.13)
75 (± 0.20)
75 (± 0.21)
3G Voice App Experience in 0-100 points
71 (± 0.46)
66 (± 0.47)
68 (± 0.53)
Mobile Network Experience Report | November 2020 | © Opensignal Inc.

Opensignal's Voice App Experience measures the quality of experience for over-the-top (OTT) voice services — mobile voice apps such as WhatsApp, LINE, Skype, Facebook Messenger, etc. — using a model derived from the International Telecommunication Union (ITU)-based approach for quantifying overall voice call quality and a series of calibrated technical parameters. This model characterizes the exact relationship between the technical measurements and perceived call quality.

Download Speed Experience

DTAC has won our Download Speed Experience award for two reports in a row, after breaking a statistical tie between it and TrueMove H in our last report. However, while its lead has increased slightly since then, from 0.7 Mbps (7.8%) to 0.8 Mbps (8.6%), this is not insurmountable should one of its rivals decide to make a strong push in this regard and/or quickly ramp up both its 5G network rollout and the proportion of its users with 5G handsets. While our TrueMove H and DTAC users observed increases of 0.4 Mbps (4.5%) and 0.3 Mbps (2.9%), respectively, our AIS users saw their overall average download speeds fall by 0.2 Mbps (2.4%).

Interestingly, when we split our users’ Download Speed Experience by mobile network technology generation, TrueMove H and DTAC users saw increases of 0.8 and 0.6 Mbps in their 4G Download Speed scores, while our AIS users’ average 4G speeds were essentially unchanged from our last report. Turning to our users’ 3G Download Speed scores, they have fallen since our previous report across all three operators, with our AIS and TrueMove H users observing declines of 0.4 Mbps — a drop of 12.4% for AIS, but only 7.4% for TrueMove H — while DTAC’s 3G Download Speed score fell by just 0.1 Mbps (2.6%).

Download Speed Experience
in Mbps
AIS
9.1
TrueMove H
9.5
DTAC
10.3
0 3.75 7.5 11.25 15
The brackets represent confidence intervals.
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Download Speed Experience
Supporting Metrics
in Mbps
4G Download Speed
10.3 (± 0.10) 10.7 (± 0.08) 11.9 (± 0.13)
3G Download Speed
3.1 (± 0.05) 4.4 (± 0.07) 3.1 (± 0.06)
+/- numeric values represent confidence intervals.
Mobile Network Experience Report | November 2020 | © Opensignal Limited
4G Download Speed in Mbps
10 (± 0.10)
11 (± 0.08)
12 (± 0.13)
3G Download Speed in Mbps
3 (± 0.05)
4 (± 0.07)
3 (± 0.06)
Mobile Network Experience Report | November 2020 | © Opensignal Inc.

Upload Speed Experience

TrueMove H continues to hold onto our Upload Speed Experience award, which it has held since our May 2019 report. The operator’s lead over second-placed AIS has dropped by 0.2 Mbps to 1.3 Mbps, but it is still impressive in percentage terms, as TrueMove H’s new score is 24.5% higher than that of AIS. Our users across all three operators have observed declines in their average overall upload speeds since our last report, but these drops varied from the 0.1 Mbps (3.3%) seen by our DTAC users to the 0.6 Mbps (8.1%) witnessed by their TrueMove H counterparts. The drops in our users’ 4G Upload Speed scores were close to those for average overall upload speeds but were slightly smaller in percentage terms, ranging from the fall of 1.9% seen by our DTAC users to the decline of 5.9% that was observed by our TrueMove H users.

Upload Speed Experience
in Mbps
AIS
5.3
TrueMove H
6.7
DTAC
3.2
0 1.875 3.75 5.625 7.5
The brackets represent confidence intervals.
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Upload Speed Experience
Supporting Metrics
in Mbps
4G Upload Speed
6.1 (± 0.06) 7.9 (± 0.04) 3.6 (± 0.03)
3G Upload Speed
1.4 (± 0.03) 1.6 (± 0.03) 1.3 (± 0.03)
+/- numeric values represent confidence intervals.
Mobile Network Experience Report | November 2020 | © Opensignal Limited
4G Upload Speed in Mbps
6 (± 0.06)
8 (± 0.04)
4 (± 0.03)
3G Upload Speed in Mbps
1 (± 0.03)
2 (± 0.03)
1 (± 0.03)
Mobile Network Experience Report | November 2020 | © Opensignal Inc.

4G Availability

While all three operator’s 4G Availability scores have fallen since our last report, pushing TrueMove H below the 90% mark, our users on two out of three operators still spent more than 90% of their time connected to 4G services. AIS continues to hold the 4G Availability award and has done so since our November 2018 report. The operator’s lead has risen slightly since our last report — from the 2.6 percentage points observed last time to at least 3.2 percentage points. The falls in the proportion of time our users spent connected to 4G ranged between 1.5 percentage points — in the case of our AIS users — to the drop of 2 percentage points seen by our DTAC users.

4G Availability
% of time
AIS
93.5
TrueMove H
89.9
DTAC
90.3
0 23.75 47.5 71.25 95
The brackets represent confidence intervals.
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4G Coverage Experience

AIS has once again won our 4G Coverage Experience award, having picked up the award when we launched it in Thailand in our previous report. The operator’s hold on this measure of the mobile experience is essentially unchanged since our last report as the gap between its score and that of second-placed TrueMove H is still 0.6 points. All three operator’s scores have risen by 0.3 points, resulting in scores of 8.8, 8.2 and 6.7 for AIS, TrueMove H and DTAC, respectively.

4G Coverage Experience
in 0-10 points
AIS
8.8
TrueMove H
8.2
DTAC
6.7
0 1 2 3 4 5 6 7 8 9 10
The brackets represent confidence intervals.
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Opensignal’s 4G Coverage Experience metric is a measure of how mobile subscribers experience 4G coverage on an operator’s network. Measured on a scale of 0-10, it analyzes the locations where customers of a network operator received a 4G signal relative to the locations visited by users of all network operators.

In simple terms,4G Coverage Experience measures the mobile coverage experience in all the locations that matter most to everyday users — i.e.all the places where they live, work and travel. It considers all the areas that Opensignal users visit, the portion of locations that 4G is available to them, and locations that more users visit have higher importance to them.

Regional Analysis

In our analysis of the regional mobile network experience, AIS dominated in Bangkok Metropolis, winning all but one of our awards outright with the exception being Video Experience where AIS and TrueMove H were declared joint winners due to a statistical tie. In all the award categories that AIS won, its score in Bangkok Metropolis was the highest observed at the regional level, hitting 15 Mbps for Download Speed Experience, 9.3 Mbps for Upload Speed Experience and 95.3% for 4G Availability. Bangkok Metropolis was also the only region in which our users observed a Very Good Video Experience — but only on AIS and TrueMove H’s networks. Bangkok Metropolis was also the only region in which our users observed a Good Games Experience rating while on AIS’s network and Fair ratings on TrueMove H and DTAC’s networks. There was less difference in terms of Voice App Experience as our users on all three operators’ networks in the region had to content themselves with an Acceptable experience, which was the most commonly observed rating across all the regions.

Looking at our experiential metrics across all seven regions, AIS achieved a clean sweep on both Games Experience and Voice App Experience, but success eluded it on Video Experience, where TrueMove H racked up two outright wins and became a joint winner in five regions. However AIS managed to become a joint winner for Video Experience in Bangkok Metropolis.

Turning to our speed metrics, DTAC had the most success on Download Speed Experience, snapping up awards in three regions — Northeast, West and Central — and was a joint winner in the East, North and South. On Upload Speed Experience, it was TrueMove H’s time to shine, with the operator winning outright in six regions, while AIS won in Bangkok Metropolis.

AIS dominated in terms of 4G Availability, racking up outright wins in six out of seven regions, with the sole exception being in the North where it was forced to share the glory with DTAC.

Select any region below to display individual breakdown

Bangkok Metropolis

Video Experience
in Bangkok Metropolis
in 0-100 points
AIS
66.3
TrueMove H
66.0
DTAC
64.9
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Games Experience
in Bangkok Metropolis
in 0-100 points
AIS
77.0
TrueMove H
68.2
DTAC
67.5
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Voice App Experience
in Bangkok Metropolis
in 0-100 points
AIS
79.9
TrueMove H
76.6
DTAC
76.7
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Download Speed Experience
in Bangkok Metropolis
in Mbps
AIS
15.0
TrueMove H
12.6
DTAC
13.8
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Upload Speed Experience
in Bangkok Metropolis
in Mbps
AIS
9.3
TrueMove H
8.3
DTAC
3.9
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4G Availability
in Bangkok Metropolis
in %
AIS
95.3
TrueMove H
93.9
DTAC
92.9
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Central

Video Experience
in Central
in 0-100 points
AIS
58.9
TrueMove H
62.0
DTAC
60.8
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Games Experience
in Central
in 0-100 points
AIS
72.3
TrueMove H
60.9
DTAC
62.6
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Voice App Experience
in Central
in 0-100 points
AIS
78.6
TrueMove H
74.7
DTAC
75.2
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Download Speed Experience
in Central
in Mbps
AIS
9.8
TrueMove H
9.5
DTAC
10.7
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Upload Speed Experience
in Central
in Mbps
AIS
6.2
TrueMove H
6.8
DTAC
3.2
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4G Availability
in Central
in %
AIS
93.5
TrueMove H
90.3
DTAC
91.5
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East

Video Experience
in East
in 0-100 points
AIS
57.7
TrueMove H
61.2
DTAC
58.6
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Games Experience
in East
in 0-100 points
AIS
70.9
TrueMove H
62.3
DTAC
61.3
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Voice App Experience
in East
in 0-100 points
AIS
78.0
TrueMove H
75.0
DTAC
74.4
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Download Speed Experience
in East
in Mbps
AIS
9.4
TrueMove H
9.5
DTAC
9.8
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Upload Speed Experience
in East
in Mbps
AIS
5.6
TrueMove H
6.7
DTAC
3.2
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4G Availability
in East
in %
AIS
93.6
TrueMove H
89.2
DTAC
88.9
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North

Video Experience
in North
in 0-100 points
AIS
59.0
TrueMove H
61.4
DTAC
61.3
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Games Experience
in North
in 0-100 points
AIS
68.7
TrueMove H
59.6
DTAC
55.9
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Voice App Experience
in North
in 0-100 points
AIS
77.7
TrueMove H
75.0
DTAC
74.4
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Download Speed Experience
in North
in Mbps
AIS
9.1
TrueMove H
9.2
DTAC
9.3
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Upload Speed Experience
in North
in Mbps
AIS
5.4
TrueMove H
6.6
DTAC
3.0
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4G Availability
in North
in %
AIS
91.9
TrueMove H
89.8
DTAC
90.4
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Northeast

Video Experience
in Northeast
in 0-100 points
AIS
50.7
TrueMove H
57.1
DTAC
56.6
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Games Experience
in Northeast
in 0-100 points
AIS
62.5
TrueMove H
52.1
DTAC
50.4
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Voice App Experience
in Northeast
in 0-100 points
AIS
75.4
TrueMove H
71.5
DTAC
71.6
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Download Speed Experience
in Northeast
in Mbps
AIS
6.7
TrueMove H
7.6
DTAC
8.8
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Upload Speed Experience
in Northeast
in Mbps
AIS
3.4
TrueMove H
5.7
DTAC
2.8
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4G Availability
in Northeast
in %
AIS
94.1
TrueMove H
87.2
DTAC
86.7
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South

Video Experience
in South
in 0-100 points
AIS
55.3
TrueMove H
57.8
DTAC
58.3
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Games Experience
in South
in 0-100 points
AIS
69.0
TrueMove H
44.7
DTAC
55.5
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Voice App Experience
in South
in 0-100 points
AIS
76.9
TrueMove H
69.9
DTAC
73.6
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Download Speed Experience
in South
in Mbps
AIS
7.3
TrueMove H
8.4
DTAC
8.8
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Upload Speed Experience
in South
in Mbps
AIS
4.0
TrueMove H
5.4
DTAC
3.0
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4G Availability
in South
in %
AIS
92.1
TrueMove H
86.3
DTAC
88.8
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West

Video Experience
in West
in 0-100 points
AIS
57.1
TrueMove H
61.1
DTAC
62.3
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Games Experience
in West
in 0-100 points
AIS
68.3
TrueMove H
55.9
DTAC
62.2
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Voice App Experience
in West
in 0-100 points
AIS
77.6
TrueMove H
73.4
DTAC
75.3
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Download Speed Experience
in West
in Mbps
AIS
9.0
TrueMove H
9.4
DTAC
12.0
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Upload Speed Experience
in West
in Mbps
AIS
5.2
TrueMove H
6.5
DTAC
3.4
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4G Availability
in West
in %
AIS
92.1
TrueMove H
89.7
DTAC
89.0
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Learn more

Opensignal measures the real-world experience of consumers on mobile networks in the places they live, work and travel.

We continually adapt our methodology to best represent the true experience of smartphone users. Therefore, comparisons of the results to past reports should be considered indicative only.

For every metric we calculate statistical confidence intervals indicated on our graphs. When confidence intervals overlap, our measured results are too close to declare a winner. In those cases, we show a statistical draw. For this reason, some metrics have multiple winners.

In our bar graphs we represent confidence intervals as boundaries on either sides of graph bars. In our supporting-metric charts we show confidence intervals as +/- numerical values.

More about Methodology

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For every metric we calculate statistical confidence intervals indicated on our graphs. When confidence intervals overlap, our measured results are too close to declare a winner. In those cases, we show a statistical draw. For this reason, some metrics have multiple operator winners.

In our bar graphs we represent confidence intervals as boundaries on either sides of graph bars.

In our supporting-metric charts we show confidence intervals as +/- numerical values.

Why confidence intervals are vital in analyzing mobile network experience

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