Our awards table has remained unchanged since our last report, with Personal holding onto the lion’s share of awards — namely Video Experience, Download Speed Experience, Upload Speed Experience, 4G Availability and 4G Coverage Experience. Meanwhile, Claro is still gripping onto two out of our three experiential metrics — Games Experience and Voice App Experience. However, when we look below the winners’ podiums we can see more change, with Personal taking the second spot for both Games Experience and Voice App Experience from Movistar. Similarly, Movistar has replaced Claro as the second-highest scoring operator for 4G Availability.
Personal has strengthened its grip on both our speed awards and the operator has held the top spot for our Download Speed Experience and Upload Speed Experience awards since December 2016 and June 2019, respectively.
Our Argentinean users’ mobile experience has held up well in the face of the COVID-19 pandemic, as demonstrated by the fact that our users on all three operators’ networks have seen their average download speeds increase.
However, the medium-to-long term picture is perhaps less positive. The price-freeze that has been imposed by the government until the end of the year on mobile, broadband and pay-TV services is likely to put pressure on operators’ finances, especially given the high level of inflation and the way in which the economic impact of the COVID-19 pandemic has eaten into consumers’ spending power. To defend their profitability, Argentina’s operators will need to emphasize the mobile network experience when communicating with their customers. Without this approach, it will be hard to build a business case to improve the quality of Argentina's mobile network experience.