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Time spent on Wifi in the US falls as users move to unlimited plans

Posted: Apr 19, 2018

Over the past year or so, unlimited data has really taken off in the U.S., with all four of the big players launching competitive plans to try to get a bigger piece of the market. But just because consumers are eating up more data via cellular, it doesn't mean they've stopped using Wifi – although we're seeing signs they're moderating their usage. It's been a year since our first look at the time U.S. consumers spent connected to Wifi, versus using data via their cellular networks.