Becoming an industry standard: Lessons learned from JD Power
Posted: Sep 06, 2018
Today it seems second nature to consult an independent standard before making an important choice. We regularly appeal to consumer ratings before choosing a hotel, movie critics before a trip to the cinema or an independent surveyor before purchasing a house. But it wasn’t always so. In fact, just a couple of decades ago independent reviews of quality were hard to come by. In many cases, the only source of information would be the suppliers you were trying to choose between, who conducted their own studies and tests that were subject, of course, to a glaring conflict of interest.