Why Rakuten’s mobile experience is set to challenge Japan and the world
Posted: Jun 23, 2020
Rakuten is a new challenger operator in Japan that launched on April 8, competing with NTT DoCoMo, KDDI’s au and SoftBank. Rakuten has started with aggressive launch pricing, including its Un-Limit plan which offers unlimited data when customers use its own radio network, but a cap of 5GB when roaming in areas where Rakuten has not yet built out its own network and is relying for now on KDDI.