Originally posted at: https://www.business-reporter.com/technology/for-online-connections-reliability-counts-more-than-speed
Organisations with a remote or hybrid workforce are only as good as their employees’ home broadband service. Poor-quality internet connections mean dropped calls, disrupted video meetings and reduced productivity among team members. According to a report by Zen Internet, remote employees can waste up to 30 minutes a day – around 130 hours a year – thanks to poor internet connections.
For many years, end-users have made their broadband purchase decisions based on speed, partly because that’s how internet service providers (ISPs) have marketed themselves. However, in markets where internet connectivity is now close to ubiquitous, such marketing is no longer enough to entice customers to choose a particular ISP. In a survey earlier this year by Deloitte of broadband users in seven European markets, on average around 34 per cent of respondents cited “high reliability and stability” as the most important factor in choosing an ISP, just ahead of “an attractive price” (32 per cent). By contrast, fewer than 10 per cent of those surveyed said that either download or upload speed was their main priority.
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