In November 2019, Opensignal commissioned a survey to understand U.S. consumer attitudes to mobile video as a complement to Opensignal's report on the quality of mobile Video Experience across 100 countries and our USA Mobile Network Experience report which quantifies the experience of our users across different U.S. wirelesss carriers.
Select findings from this online consumer survey are below.
Which apps have you used to watch video on your smartphone in the last month?
(select all that apply)
35.3% | |
YouTube | 76.6% |
Amazon Prime | 37.3% |
Hulu | 25.1% |
Netflix | 46.6% |
TikTok | 11.0% |
Twitch | 9.2% |
50.8% | |
The app from my cable or satellite TV provider | 12.0% |
Apple TV | 8.4% |
A news app | 16.9% |
None of the above | 8.4% |
n= 1054 |
What type of video have you watched on your smartphone in the last month?
(select all that apply)
Short videos (< 5 minutes) | 63.9% |
User-created content | 35.6% |
Video Ads | 28.0% |
TV programs | 38.6% |
Movies | 38.3% |
Live sports e.g. baseball, football, basketball. | 18.6% |
News | 40.4% |
Game streaming | 18.7% |
Other (please specify) | 10.1% |
n = 1054 |
Where have you watched video on your smartphone in the last month?
(select all that apply)
At home, on a Wifi connection | 71.2% |
At home, on a cellular connection | 38.0% |
At work, on a Wifi connection | 28.2% |
At work, on a cellular connection | 26.4% |
In a car | 37.7% |
On public transportation | 15.9% |
In a restaurant or bar | 21.4% |
At the gym | 9.5% |
On the street | 14.2% |
In another location | 22.6% |
None of the above | 6.1% |
n = 1054 |
Which of the following statements applies to you?
(select all that apply, not all answers shown)
I have experienced stuttering or freezing when watching video on my smartphone | 43.4% |
If mobile video playback stutters or freezes, I give up trying to watch | 30.4% |
I sometimes switch to cellular in order to watch video on my smartphone | 28.2% |
n = 1054 |
How often do you watch mobile video on your smartphone?
(select one)
Several times a day | 36.5% |
About once a day | 19.4% |
2-3 times a week | 19.5% |
About once a week | 9.7% |
Less often | 8.8% |
Never | 6.1% |
n = 1054 |
Which of the following new video streaming services are you aware of?
(select all that apply)
Disney+ | 70.3% |
HBO Max | 41.1% |
Quibi | 3.3% |
Apple TV+ | 59.2% |
None of the above | 17.6% |
n = 1054 |
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